10 Tips to Bulk Up Your Blogging Skills
By Molly Moriarity
About Inbound Marketing
Blogging is a great platform to promote your business. Clear and compelling content excites customers, makes you an authority in your field and strengthens your brand. But sourcing inspiration for daily blogging and keeping up with constant publishing demands requires a set of strong blogging skills. Wondering how to schedule time to blog as well as run your company? Wondering how you can grow a strong following that drives business? Or struggling to make your points without derailing the reader’s interest? You’re not alone. Just like with exercise, consistency and practice to push yourself will make you better and better at blogging. Here are some great tips to give your blogging skills a boost:
1. Don’t let anything distract you.
Turn everything off. This includes your cell phone, TV, social media, etc. Only use music if it truly helps productivity. Organize specific times to write and post every day or every other day. Schedules are not for the weak; they’re for the productive. It can feel like training, and some days you might not want to do it. We recommend that you don’t blow off that writing time. It takes weeks or even months to see the results of good blogging, just like getting in shape doesn’t happen overnight. Dedication and consistency are key to making your blogging successful.
2. Freshen up your blogging identity.
Use your business goals to drive your topic choices. Write about important industry issues, but also write about what others in your industry say is significant and weigh in. Even if you don’t know every detail out there (that’s what research is for), start and add information as you go. Investigate topics thoroughly before posting to make sure your information is supported, but keep your word count in mind so you don’t have too much information that won’t fit in a fairly brief post.
3. Keep it simple.
Blogs should be enjoyable for readers, and not too long or boring. If your piece can be broken down into multiple topics, you may use them for separate posts. This will also allow you to grow with your content as it is released. Use language that is easy to understand and topics that are relatable to your readers.
“When you can’t create you can work.”
— Henry Miller
4. Tell a story worth listening to.
A great title can hook a reader to start a piece, but it’s important to have a stellar storyline to back up that title. If the subject matter is weak or boring, it’s likely those readers won’t return for more. If you can create something substantial and interesting, you can guarantee an more regular readership. Make the content that you would want to read about; don’t settle for anything less appealing.
5. Master SEO.
Learning how to optimize is search an important part of making your blog post successful in searches. Research the best keywords for your topic, and find ways to use this in your title, post URL, content language, metadata and tags (without being obnoxious). Implementing valuable links to relevant resources will give your readers confidence in your work, and those sources will see you as referral traffic to their site.
6. Make it visually stimulating.
Processing information with images is much stronger than with simple text, and can make blog posts more attractive to readers. Make visually appealing posts with a slideshow, infographic or video. Visuals inform while also engaging, and are shared at a greater rate than simple text.
7. Reach out and support exchanges.
Ask for your readers’ opinions with a call to actions (CTA). This is an easily controlled way to initiate response from your audience. By suggesting input on your topic choice, readers feel like they can interact with you.
“You never have to change anything you got up in the middle of the night to write.”
— Saul Bellow
8. Use examples from within your industry.
Another great way to improve your content is to refer to other industry developments and bloggers. Daily updates and news can produce fresh ideas. Subscribe to newsletters and RSS feeds, use Twitter lists or like social pages to stay “in the know” about what’s happening. Blogging about someone’s great work or a trending topic is great content that will spark peer blog love.
9. Use your instincts.
Editing your own work can be challenging. Cut out extraneous information that doesn’t directly relate to your post title. If you don’t have an editor to help clean up your text, try to put it aside for a day, and critique it with new eyes the next. Pay attention to your goals: Do you have a word count limit? Did you want to stick to 10 tips but now you have 15? Consider what the average reader might want to absorb from one post. Keep your initial planning strategy in mind, and stay true to the topic at hand.
10. Move on.
Don’t put off posting. Once you have put as much as you see fit into your blog, then it’s time to publish. Dwelling on a post can only be counterproductive after a certain point. Give it a final read for spelling and grammatical errors, and send it out to the world. Then start on your next great blog.
What’s important in blogging is keeping a consistent and challenging routine. Having the discipline to train daily will eventually make you into an expert blogger.
What else do you use to train yourself to blog well? Let us know in the comments below!
Published on April 11, 2014
Written by Molly Moriarity
Content is why I get up in the morning. I’m one of the content creators here at Placester, so I advocate daily for new and improved ways to make any real estate player reach their ultimate marketing potential. When I'm not writing, I like to travel as much as I possibly can (afford).