Designing your real estate website to capture and convert leads

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Your website’s design tells your prospective buyer and seller leads a lot about you before you even know they exist. If you’re not sure if your website is living up to expectations—or what kind of messaging your design is sending current visitors—then you could be missing out on numerous opportunities to connect with leads in your area because they don’t think your website aligns with their real estate transaction needs. This “Website Design 101” guide will explain all of the different components your website should include and how to put it all together for a sleek, slick digital experience.

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You are:

• A real estate agent who’s designing or redesigning your real estate website and wants to make sure you’re following best practices.
• A real estate assistant who manages the website for an agent, team, or brokerage and who’s interested in overhauling the web experience.
• A marketing manager or training supervisor who wants to ensure your agents are fully educated in how to create a robust, high-converting real estate website.

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You want:

• To get a sense for how website structure and design affect your visitor’s experience … without attending design classes at night.
• To ensure that your website includes all of the components that buyers and sellers expect and none that they don’t—with the exception of pleasant surprises.
• To provide an assistant or someone else who will be managing your website with a guide on formatting and design.

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What you’ll get:

A 26-page guide that gives a 101-level overview of real estate website design, from how to lay out your home page to why it’s important for your website to be responsive to targeted advice for laying out specific real estate pages, such as your contact page. The guide goes into just enough detail to ensure that you’ll learn exactly what you need to know, but it won’t overwhelm you with developer-level details about website construction. When you finish reading it, you’ll be able to build or redesign your real estate website without having to hire an outside expert.

Designing your real estate website to capture and convert leads

‍

Your website’s design tells your prospective buyer and seller leads a lot about you before you even know they exist. If you’re not sure if your website is living up to expectations—or what kind of messaging your design is sending current visitors—then you could be missing out on numerous opportunities to connect with leads in your area because they don’t think your website aligns with their real estate transaction needs. This “Website Design 101” guide will explain all of the different components your website should include and how to put it all together for a sleek, slick digital experience.

‍

You are:

• A real estate agent who’s designing or redesigning your real estate website and wants to make sure you’re following best practices.
• A real estate assistant who manages the website for an agent, team, or brokerage and who’s interested in overhauling the web experience.
• A marketing manager or training supervisor who wants to ensure your agents are fully educated in how to create a robust, high-converting real estate website.

‍

You want:

• To get a sense for how website structure and design affect your visitor’s experience … without attending design classes at night.
• To ensure that your website includes all of the components that buyers and sellers expect and none that they don’t—with the exception of pleasant surprises.
• To provide an assistant or someone else who will be managing your website with a guide on formatting and design.

‍

What you’ll get:

A 26-page guide that gives a 101-level overview of real estate website design, from how to lay out your home page to why it’s important for your website to be responsive to targeted advice for laying out specific real estate pages, such as your contact page. The guide goes into just enough detail to ensure that you’ll learn exactly what you need to know, but it won’t overwhelm you with developer-level details about website construction. When you finish reading it, you’ll be able to build or redesign your real estate website without having to hire an outside expert.