If you’re just getting your feet wet with social media, this guide will help you figure out what to do first, second, third, fourth … and how to decide where to go next.
Social media marketing basics for real estate agents: A guide
Social media is an easy, low-cost, high return way for real estate agents to connect with leads. But for agents who are just getting off the ground in real estate, or those who haven’t really considered the need for a social media platform before, knowing where to start or what to do can be daunting. Do you need to create a Facebook profile or a Business Page (or a Group?)? Is Facebook all you really need, or should you expand your horizons to other social media platforms? If you’re just getting your feet wet with social media, this guide will help you figure out what to do first, second, third, fourth … and how to decide where to go next.
You are:
- A real estate agent who’s either fresh in the industry (and doesn’t have a social media presence) or has been established for some time but never put your social media platforms together.
- A real estate assistant who manages digital marketing campaigns (including social media) for your agent, team, or broker, and who wants to know more about how social media works and what features the best campaigns all include.
- A broker or training manager who wants to provide agents with a detailed document on social media basics that will give them a solid foundation on the topic.
You want:
- To get started with your social media presence on Facebook, Twitter, Instagram, or YouTube.
- To determine what the next intuitive steps should be in your social media strategy and how to grow your presence.
- To provide an assistant or another social-media helper with background on why you’re using the tactics or tools that are most important to you.
What you’ll get:
A five-chapter ebook that covers the major social media platforms as well as the best next steps for expanding your social media reach. You’ll learn about the best ways to use Facebook (including specific suggestions for Facebook Live), when it makes sense to post on Twitter, how Instagram’s highly visual format can work especially well for real estate promotion, and what buyers and sellers want to see on YouTube. Plus, you’ll learn about ways to expand your reach into Pinterest and LinkedIn.