A customized lead capture form is a form that’s tweaked to appeal to a very specific buyer or seller in a very specific campaign; that might sound like a lot of work to an agent who’s also working on real estate transactions every day, but marketers in the know will attest that custom real estate lead capture forms can be a huge asset for real estate professionals who take the time to understand them.
How to build custom real estate lead capture forms (even if you’ve never done it before
As the name indicates, a lead capture form is a form on your website that “captures” a lead—their name and contact information, at least, but ideally more details about what they’re looking to buy or sell, their timeline, their budget, and so on. A customized lead capture form is a form that’s tweaked to appeal to a very specific buyer or seller in a very specific campaign; that might sound like a lot of work to an agent who’s also working on real estate transactions every day, but marketers in the know will attest that custom real estate lead capture forms can be a huge asset for real estate professionals who take the time to understand them.
You are:
- A real estate agent who’s just gotten started with lead capture forms or who knows the basics but wants to learn more about how powerful they can be.
- A real estate assistant who manages digital marketing campaigns (including landing pages) for your agent, team, or broker, and who wants to know more about how they work and what makes them work well.
- A broker or training manager who wants to help the lead-capture-using agents on your team understand what’s working and improve their strategies.
You want:
- To learn more about what makes a lead capture form effective and how to use that knowledge to better finesse your own forms.
- To get easy-to-follow instructions about how to build these forms and optimize them for maximum efficiency.
- To provide an assistant or someone else who builds lead capture forms on your website with the education and instructions they need to understand what they’re doing.
What you’ll get:
An hour-long webinar that explains what custom lead capture forms are, why they work well for agents, how to create strategies around them, how to build them, and more. By the time you’ve finished watching the webinar, you should feel confident in your understanding of why custom forms are more effective and in your own ability to build a custom lead capture form.