Email isn’t a new way to reach leads, but even decades after it was introduced to the business world, it remains one of the most powerful tools that real estate agents have to market directly to their sphere of influence.
Drip email for real estate: A how-to guide with templates and planning tips
Email isn’t a new way to reach leads, but even decades after it was introduced to the business world, it remains one of the most powerful tools that real estate agents have to market directly to their sphere of influence. Facebook owns your social media presence, and getting to the top of Google’s search results is a big challenge—but your email list is a link between you and your leads, one you can use to send them personalized, relevant information about real estate that they’ll find useful and that will help keep you top-of-mind when they start thinking about a transaction. One of the most effective ways to do this is through drip email campaigns.
You are:
- A real estate agent who has an email list and perhaps will even occasionally send out a message or two, but you don’t have any drip campaigns established yet.
- A licensed assistant who handles email leads and communication for your agent, team, or brokerage, and sees an opportunity to enhance inbound leads through your CRM for free.
- A marketing expert or training manager for a brokerage or a team who knows that email can be a powerful tool for agents and wants to help your agents navigate drip email.
You want:
- To grasp the basics of drip email: why it’s effective, how to do it, and concrete action steps to get started with your first campaign.
- To see templates and examples of what other agents are sending their buyer and seller clients, and why that specific outreach worked.
- To develop new ways to share content you’re creating for your website or for social media, driving traffic to your landing pages.
What you’ll get:
A visual guide that provides the high-level overview of why drip email campaigns are so effective and how to tweak them for maximum return, plus nine different templated examples of drip email campaigns that have really worked for agents in different markets, tips on how to plan and execute a drip email campaign, and details around how to refine and iterate your drip email campaign strategy.