Using a real-estate-specific CRM to help keep track of leads

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Most real estate agents won’t argue with the statement that you need a CRM to be successful in the business … but what kind of CRM is best, how much to spend, and whether to use an industry-specific or generic CRM are other arguments that haven’t been as seamlessly solved. Do you know whether a real estate-specific CRM is the best choice for you? And if it is, do you know how to configure it so that it operates independently, without needing much tweaking or interference on your end? Our webinar on “How to Use a Real Estate-Specific CRM to Nurture Leads” will walk you through how to set up your real estate CRM for success.

You are:

• A real estate agent who’s not using a real estate-specific CRM—or you aren’t using an CRM at all—and you want to make a shift.
• A licensed real estate assistant who manages a CRM for your agent, team, or broker, and you see room for conversion improvement.
• A broker or training manager whose agents are invested in using a CRM, and who want to learn how to improve their conversion; you’re seeking a guide that can help them self-serve to troubleshoot some of the biggest issues.

You want:

• To understand why organizing, bucketing, and scoring your leads—and updating those profiles frequently—is the key to CRM lead-generation success.
• To generate several ideas for lead generation drip campaigns, including high-quality content you can send to your leads to keep them engaged.
• To provide an assistant or someone else who manages your CRM with a comprehensive guide to your strategy so they understand why it’s so important.

What you’ll get:

A 20-minute webinar that explains how an industry-specific CRM can help agents manage their leads with less effort and more precision through bucketing and scoring, why it’s important to use a CRM at all, and how you can tweak your CRM (or your lead-generation process) to maximize efficiency. It’s just the right length for you to easily consume at your leisure, with enough detailed information that you’ll walk away with at least a handful of action steps you can take to optimize your real estate-specific CRM.

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