12 cold-calling scripts to guide you through a conversation (and advance a deal)

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Most agents will happily admit that they don’t enjoy cold-calling, and when you ask them why, the biggest reason is usually: “I don’t know what to say.” We’ve collected 12 different sales scripts (including openings and responses) based on the type of clients you’re cold-calling and their specific needs to help you take control of the dialogue and give you confidence that you do know what to say.

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You are:

• A real estate agent who wants to make cold-calling part of your lead-generation strategy, or who knows that your cold-calling techniques could use some tightening.
• A licensed assistant who handles cold calls for a lead agent or a team, and who would like to learn a few more options for how to respond to objections or open a conversation.
• A broker or team leader who knows that cold-calling can be an incredibly lucrative way to generate leads and needs to provide some resources to your agents to help them do it well.

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You want:

• To learn dozens of scripts for talking to both buyer and seller clients for the first time over the phone, including openings and responses.
• To improve your cold-calling skills by learning tips that will help you ease into the phone call, make a connection with the person on the other end of the phone, and more.
• To standardize how you talk to your cold-call leads so that you can start to identify patterns and phrases that work well (and ones that don’t seem to move the needle).

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What you’ll get:

Our “Perfect Real Estate Sales Scripts for Agents” guide, which includes a dozen different scripts you can test with both buyer and seller clients, plus delivery and follow-up tips that you can use to enhance your success rate.