All about branding basics: A 3-day lab to craft or enhance a real estate brand

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Even if you don’t think you know anything about branding, you can undoubtedly recognize a brand when you see one. The best marketers are also branding experts; think about the feeling of refreshment that might cross your mind when you think about a certain red-and-white soda can cold out of the fridge, or the childhood joy that a pair of mouse ears or a specific castle’s silhouette might suddenly spark. Can you capture that same sense of identification and connection for your real estate business?

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You are:

• A real estate agent who has a basic understanding of branding but isn’t sure how to implement it in your business—or you’re brand-new to branding entirely!
• A real estate marketer who works with an agent, team, or brokerage to create sales and marketing materials and sees room for branding improvement.
• A broker or team leader who has the business fundamentals down, but you sense you could create a stronger and more powerful brand for your agents to help build.

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You want:

• To learn about the basics of branding ... but you know you don’t have time to go back to marketing school, so you want to keep it simple.
• To get a sense for what your brand is doing well and what you might want to tweak in order to make it stronger.
• To create structure and consistency across your real estate domains and collateral by creating brand guidelines that everyone who works with you can follow.

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What you’ll get:

Access to our three-day branding lab, helmed by branding experts in real estate. This crash course in branding will give you a quick overview of why it’s important and get your creative branding wheels turning so that you can start applying what you’ve learned to your own real estate presence in your community and online.