The Real Estate Agent’s Guide to Google Analytics

It’s well worth the time it takes to dig into Google Analytics around your real estate website, and we’ve put together a guide to walk you through everything you need to know.

Google Analytics for real estate: Everything agents need to know to get started

Google is such a presence in the world today that the company name is a verb that describes Google’s key offering—the most popular and powerful search engine in the world. Understanding how Google ranks your website and why transfers some of that power, and potentially some of that popularity, to your real estate business. When you know how to use Google Analytics to boost traffic and attract more leads to your website, you’re leveraging Google’s statistical search wisdom. Trust us: It’s well worth the time it takes to dig into Google Analytics around your real estate website, and we’ve put together a guide to walk you through everything you need to know.

You are:

• A real estate agent who’s building a real estate website and wants to understand best practices, or one who’s had a website for some time and sees an opportunity to optimize it.
• A real estate assistant who manages a website for an agent, team, or brokerage, and knows that there is valuable information lurking in Google Analytics that you don’t have the skills to unlock.
• A broker or training manager whose agents have more or less mastered the basics of building websites and using them to market to prospects; now you want to help them analyze those websites and iterate on what works best.

You want:

• To understand how Google Analytics works so that you can apply that understanding to your real estate website and start optimizing for traffic and lead generation.
• To get a grasp on basic metrics and how to create dashboards so that you can track what’s important to your business (and won’t be distracted by what’s not).
• To provide an assistant or someone else who manages your website with detailed education and information about how Google Analytics works and how you use it in your business.

What you’ll get:

A comprehensive 65-page ebook that covers everything real estate agents need to know about Google Analytics, from how to install it onto your website, to the basic metrics you should understand and start tracking, to how to manage your reports and dashboards. You’ll also get an overview of how to use Google Analytics to supplement and supercharge your social media and content marketing efforts, how to measure conversion, and additional resources you can use for continuing education.