Leads and Contacts Database Guide

The top agents in the business avoid this one critical pitfall by maintaining impeccable email contact databases and email lists. Here’s how to start building one from scratch.

Creating a real estate contacts database and building an email list from scratch

Real estate agents typically pay for leads, and agents who don’t also have a contact database in which to place those leads are basically turning their lead generation funnel into a sieve. Even if you don’t pay for your leads, if you don’t have a reliable way to track and follow up with leads, then you’ll find yourself losing out on obvious opportunities … such as when you see your next-door neighbor list their house with a competitor. The top agents in the business avoid this potential pitfall by maintaining impeccable email contact databases and email lists. Here’s how to start building one from scratch.

You are:

• A real estate agent who’s either just getting started in the industry or who’s been active for a little while, but you don’t have a solid database strategy in place.
• A licensed real estate assistant who’s helping your agent, team, or broker supervisor put together or upgrade a contact database.
• A broker or training manager who wants to give your agents the best resources and education around how to build a database and create email campaigns so they can self-serve and grow their business.

You want:

• To learn more about how contacts databases can power real estate businesses and how agents use them.
• To get easy-to-follow instructions about how to build a contacts database, from exporting the contacts to adding them to a new platform.
• To understand how to nurture the leads in your contacts database well enough to create your first email newsletter campaign.

What you’ll get:

An 18-page ebook that answers seven critical questions you have around your contacts database, from “what exactly is it?” to “why should I build it?” to “how do I build it?” and beyond. This guide walks you through how to get started with your contacts database using the tools and information you already have, then explains the next steps you should take for marketing to your contacts database and building campaigns to specifically target your prospects.