How to Generate and Nurture Leads with Online Reviews

This guide, “Generating and Nurturing Leads with Social Proof,” will walk you through how to collect and use online reviews in your real estate business.

How to get top-quality online reviews from your clients, then leverage them for growth

The internet has generated a whole new area of real estate quality and success, the real estate agent review. Previously, you’d have to rely on an agent’s credentials, word-of-mouth reputation, or testimonials from satisfied clients, but today, both buyers and sellers have access to multiple review websites, whether it’s a generic one like Yelp or a highly specific site like Zillow. People are going to be looking at online reviews more and more as real estate becomes increasingly digital, from whether you have the review at all to what it says, specifically, about your performance. This guide, “Generating and Nurturing Leads with Social Proof,” will walk you through how to collect and use online reviews in your real estate business.

You are:

• A real estate agent who’s interested in generating more reviews around your business and using them to showcase your level of service and commitment to clients.
• A real estate assistant who follows up with clients to try to generate reviews; you want to ensure you’re following best practices for your agent, team, or brokerage.
• A training expert or managing broker who wants to offer your agents some high-quality educational resources around creating and collecting reviews.

You want:

• To get a sense for how social proof can help you grow your business—not just through online reviews but also by connecting to influencers and other strategies.
• To create some tried-and-true techniques for reaching out to past clients to get feedback on both your brand and the level of service they experienced.
• To move to the next level of using your reviews to grow your business, from creating content using your reviews to using email and social media to showcase your reviews.

What you’ll get:

An ebook written for real estate agents who want to increase the number of positive reviews they get about their business and discover new ways to use those reviews. It’s broken down into six robust chapters that walk agents through the value of social proof, tips for reaching out to clients, how to talk to influencers, repackaging reviews to create content, using social media and email to promote your business, and how to tweak and enhance your social proof strategy and your business continues to grow.