It’s easy to think of social media as a craze that has no value for your business.
With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content with their networks.
Social media allows us to see in real time our effect on our clients and prospects, where a ‘like’ or ‘follow’ can give us clues that a user enjoys our content — something we couldn’t necessarily track with a physical mailer.
Successful businesses know how to tap into online conversations and experiences that connect with the thousands of social media users online who prefer to get close to brands before they make any purchasing decision.
This is super important for a great real estate social media strategy because you have the potential to generate quality local leads by sharing great content and garner new customers by engaging with past and current customers.
So how can you create a successful social media strategy for real estate? We teamed up with our friend Barry Feldman to create this infographic, The Absolute Beginner’s Guide to Social Media Marketing, which teaches you how to set a great foundation for your real estate social media strategy that builds trust with online consumers. Use this infographic to create great optimized real estate bios and beautiful profile banners, develop a plan for engaging with influencers and fans, and learn what types of content actually work to get users’ attention.
Were these ideas inspiring or helpful? Did they jumpstart any ideas for how you’ll approach social media for your business? I’d love to hear your thoughts. Comment below, send me an email, or find me on Twitter @sethstuff.
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