3 Steps to Get Attendees to Complete Your Open House Sign-in Sheet templates
This doesn’t have to be rocket science! There are a number of ways to ask your attendees in a friendly, appropriate way to sign in and encourage them to leave accurate contact information for a follow up.
Step 1: Ask them directly when they walk in the door
Depending on how busy your open houses tend to be, you can ask everyone when they walk in to complete a digital open house sign in and hand them your iPad, or have them scan your QR code—whatever the case!
If your open house events are super busy, consider enlisting some help so that attendees feel like they’re getting personal attention from someone as a “host.”
Step 2: Give them a good reason to let you contact them
While you ask, you can explain why you’re asking them to sign in, and why it’s to their benefit. Of course, the seller wants to know (and many would argue has a right to know!) who is walking through their house. But that doesn’t sell an attendee on why they should let you talk to them again.
In a friendly way, ask your attendees if they’re considering buying a house or just looking before you ask them to sign in. Then you can ask them to sign in and provide some kind of “carrot” that’s tailored to them.
For example, if your attendee says they’re looking to buy a house, then you can reply, “That’s great! If you have any questions, definitely let me know. And if this house isn’t a great fit for you and you’d like to hear about others that could be more along the lines of what you need, then I can send you those directly and loop in your real estate agent, too, if you have one.”
If your attendee says they’re really just looking around because they’ve always wanted to see the inside, then you might say, “If you’re curious about real estate in this neighborhood, I have a hyperlocal market report that goes over what homes sold and for how much, and also has more open house announcements! You can sign in here to learn more about it.”
Save them some time by recording some of their responses and then handing them a partially completed form to finish. And let them know that the more specific they can be with their answers, the better you can tailor any future communications you send them, but don’t turn up the pressure for potenatial buyers to tell you exactly what their preapproval budget is (for example).
Try saying: “This information will help me find the best houses to send to you, so the more I know about you the better match I can make,” with just a small handful of required fields (such as name and contact information) and copious optional fields.
Step 3: Give them some kind of freebie
This might not work for every open house or in every market, but consider offering some kind of gift card or incentive drawing for everyone who signs in to the open house.
You might offer to buy everyone a cup of coffee or a round from the hippest bar in town (their choice). Or you might create a raffle for a larger prize, such as $50 or $100 to a solid local restaurant.
If you tell them you’re not going to spam them, offer a good incentive to sign up, and are friendly and ask face-to-face, then most people are going to be amenable to giving you the information you’re seeking.