Tracking real estate leads and keeping the sales pipeline under control is an essential part of growing a successful real estate business. By keeping track of the leads that come in, you can better understand what works and what doesn't when it comes to lead sources, generating new business, follow ups and conversions.
Most real estate agents find it the easiest to work with a real estate CRM software that keeps track of incoming leads and enables marketing automation to nurture them. However, if you don’t have a CRM software yet or prepare to create your own simple spreadsheet that will help you track sales.