It’s been three months since your last blog post. Writing another one for your real estate website is perpetually on your “to-do” list, shuffled to the bottom week after week. You know you should get back at it … but the longer you wait the harder it is to resume. You have now become one of the silent majority — the procrastinating bloggers.
People avoid writing for many reasons: writer’s block, a lack of ideas, insecurity, and simple procrastination. Whatever the cause, getting started again can be terribly difficult. But a blog is the cornerstone of an inbound real estate marketing strategy — particularly for new agents — so producing blog posts is a must.
First, it’s much easier to resume writing if you alleviate any guilt over your lack of productivity. Feeling guilty only makes it harder to sit down and begin typing. Remember this: Most people never even attempt to write regularly. And, of those who do, having prolonged periods of inactivity is the norm, not the exception. So, you’re not a failure. In fact, you’re perfectly normal.
Still, normal isn’t what we’re shooting for, is it? We want you to be one of those super agents who bangs out blog posts regularly and develops an audience of prospective leads through their beautiful real estate website. Let’s look at a few strategies for getting back down to business and cranking out some blog posts.