Select dynamic real estate technology that will increase your productivity and save you time.
We’re in the midst of the Digital Age of Real Estate. Therefore, it’s essential to know which tools will both save and earn you the most time and money — in other words, ones that help you attract, capture, and manage leads with relative ease and don’t take up much of your daily and weekly business calendar.
It can be downright overwhelming to wade through all of the available real estate tech apps and solutions out there, which, in turn, can make it tricky to decide which are the best fit for your agency. Having said that, there is a process you can use to gradually narrow your options so you can secure the most appropriate tools sooner than later.
Assess the tried-and-true real estate tech you already use.
Even if you believe learning to use technology is an uphill battle, you almost certainly already depend on several different apps and systems to enhance your day-to-day operations. Do you prefer to consistently update and use your real estate website to engage with your prospects? Or maybe you have a particularly robust CRM that’s essential to your client organization and lead nurturing?
Take stock of the tools you’re currently using to generate more business and notice the ways in which they are and aren’t serving you. For instance, maybe you want to dive headfirst into using ad retargeting on your site, but you aren’t using the Facebook Pixel, or maybe you already have a solid video marketing strategy and you’re interested in learning more about virtual reality tours.
Analyze if your current tools help you easily track leads and deals.
Whether you work as part of a team or fly solo, you’re hopefully always setting and working towards goals. The beauty and simplicity of using the proper technology is that those tools will enhance your productivity and help you achieve what you aspire to more quickly.
Do you measure success in number of houses sold annually? How many referrals-turned-clients you receive per month? Creating X number of new website content pieces in a week?
Whatever your goals are, your technology should assist you in carrying out these objectives by keeping you organized and able to keep in consistent contact with your prospects.
Determine if your agency website offers the best user experience.
As with everything about your real estate business, the customer perspective and experience should be your main priority. For instance, is your website difficult to navigate? If your leads are confused or annoyed when they first visit your site, or they can’t easily find what they’re looking for, you must put your energy into creating a more user-friendly site.
Like it or not, your website is often the first and only impression prospects have of your business, and if their experience is poor, they’ll look elsewhere for agent representation, causing you to lose money over time.
Plus, your prospective clients are using technology to search for, and interact with, available listings. That means if you’re struggling with necessary marketing tasks like producing the right types of content for your audience, or properly integrating your leads from various places into one CRM system, prioritize learning and developing your tech skills so you can provide your prospects with the most useful information possible.