Real Estate Marketing Academy

12 Great Online Survey Tools for Real Estate Agents

By Matthew Bushery

About

Online survey toolsCustomer feedback isn’t something only retailers and ecommerce companies have to worry about. Agents need to get thoughts from past clients for use in testimonials and reviews as well. Your website, email marketing, and social media presence offer opportunities to secure feedback from home buyers and sellers you’ve represented … but it’s usually not that simple. The online survey tools below (listed in no particular order) make it much easier to get commentary, praise, and general thoughts from these folks.

SurveyMonkey

Widely considered to be one of the most comprehensive survey tools on the market, SurveyMonkey has become Old Reliable for brands small and large — including individual agents and big brokerages. The service offers an array of survey templates specifically designed for agents and brokers, making it simple for you to canvass team members to discern employee satisfaction or discover whether past clients enjoyed working with you.

Pricing

  • Basic Plan: Free
  • Select Plan: $26 per month
  • Gold Plan: $300 per year
  • Platinum Plan: $780 per year

Features

  • More than a dozen distinct question formats users can implement in their surveys (e.g. multiple choice and rating scales)
  • Partnerships with roughly 30 brands allow for integration with software like Salesforce, MailChimp, and Hootsuite
  • Real-time data for survey completions and instant custom reporting to view results at a glance
  • 24/7 email support regardless of the plan used, and detailed survey creation tips and tutorials on the company website
  • Several hundred survey templates offered for different purposes, including customer satisfaction and event feedback

Reviews

  • G2 Crowd: 101 reviews, 3.9/5 star average

Google Forms

It doesn’t get much simpler than this popular free online survey platform, which serves many purposes. Aside from using it to gauge customers’ thoughts about working with you, the tool can help you plan company events, collect email addresses for business connections, and share fun quizzes with leads.

Pricing

  • Free

Features

  • A simple setup process means you can get surveys and polls created within minutes
  • Choose from a seemingly endless number of form themes that align with different subject matters
  • Forms can be sent via email, added to your real estate website, and viewed perfectly on mobile devices
  • Forms’ collaboration feature makes it easy to simultaneously create single surveys and polls
  • Add-ons provide even more customization for your surveys, like report creation and list segmentation

Resources

  • 5 Awesome Reasons To Use Google Forms — MakeUseOf
  • Create a Web-Based Survey the Easy Way With Google Forms — How-to-Geek

SoGoSurvey

This “next generation” survey software offers a fair share of useful features and functions, ranging from the ability to set rules and alerts for surveys (like instant notifications when negative feedback is received) to comprehensive reports that organize and visualize your survey data. All in all, an optimal option for small business owners due to its simplicity regarding setup, execution, and analysis, though it’s also ideal for mid-sized and enterprise agencies as well.

Pricing

  • Basic Plan: Free
  • Plus Plan: $12 per month
  • Pro Plan: $40 per month
  • Premium Plan: $99 per month

Features

  • Track an array of different data points, including response rate and survey status
  • Instantly publish completed surveys on your site, or via email and social media
  • Clean survey formatting intended to secure higher response rates from recipients
  • The ability to drag and drop questions in sample surveys aimed to avoid lengthy setup
  • Branching and question logic rules so users only see questions that pertain to them

Reviews

  • Capterra: 7 reviews, 4.5/5 star average

FluidSurveys

This survey platform is now owned by SurveyMonkey, but the product still differs from that of its parent company, which simply supports the service with its customer support and engineering crew. The tool itself integrates with an array of other widely used software, including Salesforce, Zapier, and Dropbox, meaning survey data can be exported and examined for a variety of different purposes with ease.

Pricing

  • Select Plan: $19 per month
  • Gold Plan: $25 per month
  • Ultra Plan: $70 per month
  • Enterprise Plan: Contact for pricing

Features

  • Intuitive, CRM-esque dashboard allows users to access questions, data, and other survey components
  • FluidSurveys University offers customers a valuable resource to guide their survey creation and reporting
  • More than 35 question types to implement in surveys, and several surveys created for niche markets
  • Advanced CSS and design capabilities that allow users to brand their surveys with their logos and colors
  • Customizable website pop-up and embed capacity to get instant feedback from website visitors

Reviews

  • Capterra: 98 reviews, 4.5/5 star average
  • GetApp: 21 reviews, 4/5 star average

Client Heartbeat

Asking for real estate testimonials often means hounding past clients to take the time to remember what they loved about your services. But what if you were able to get them to offer those compliments and commendations right after they work with you through an expertly crafted online survey? That’s just one way in which you can make the most of Client Heartbeat, which easily allows respondents to offer praise (and recommend your business to others) right after the t’s are crossed and i’s are dotted for the home transaction you helped them close.

Pricing

  • Basic Plan: $29 per month
  • Gold Plan: $59 per month
  • Platinum Plan: $89 per month
  • Enterprise Plan: $449 per month

Features

  • Testimonial widget helps transform survey responses into instant, website-ready social proof
  • Integrate your surveys and data right into your customer relationship management database
  • White-label design allows users to use their own logos, brand colors, and other branding components
  • Aesthetically pleasing, easy-to-understand survey data visuals and trends reports
  • Comparison feature providing users the chance to see how other industry pros have fared

Reviews

  • GetApp: 1 review, 5/5 star average

AskNicely

Net promoter score generally works best for companies that offer tangible products and routine services, but that doesn’t mean it’s not useful for agents (particularly large-scale firms with hundreds — or even thousands — of clients) to use software like AskNicely to gauge the likelihood that leads and clients would recommend their business or come back to work with them again.

Pricing

  • Free Plan
  • Startup Plan: $49 per month
  • Business Plan: $199 per month
  • Enterprise Plan: $499 per month

Features

  • Monitor your NPS changes weekly and see the response rate your email surveys receive
  • Get automated alerts when leads and clients rate you poorly so you can reply promptly
  • Immediately promote positive real estate feedback to your audience via your website homepage
  • The ability to determine which social networks your leads and clients are using
  • Integrates with various email marketing and user intel software platforms like MailChimp and Intercom

Reviews

Real estate survey questions

Checkbox

Checkbox online survey tool

Whether you’re looking to create a barebones, “what did you think?”-style poll or a more intricate survey that asks a couple dozen key questions about what it was like to work with you, you’ll find the features you need with Checkbox. Though even its Basic plan is geared toward those with sizable email lists, Checkbox is still an option for smaller agent and broker teams.

Pricing

  • Basic Plan: $45 per month
  • Professional Plan: $175 per month
  • Team Plan: $345 per month

Features

  • Develop surveys to learn customer and employee satisfaction and to conduct market research
  • Merge respondents’ data to build a workflow of more personalized, customized questions
  • Generate automated email responses dictated by the types of answers survey recipients provide
  • Score questions on a scale to give more or less credence to certain ones (aimed to help post-survey analysis)
  • Share your survey through your website, email marketing, and social media channels

Reviews

QuestionPro

Creating real estate surveys from scratch may seem daunting, but if you use software that makes it simple to develop detailed questionnaires — like QuestionPro — it’s definitely an achievable task. The software’s editing function is one of its most appealing features for agents who don’t have the time to painstakingly put together surveys but still want to be able to brand their polls, making this service one that should be added to your repertoire of real estate tools.

Pricing

  • Free Plan
  • Professional Plan: $12 per month
  • Corporate Plan: $75 per month
  • Team Plan: Contact for details

Features

  • See responses as they come in and analyze them with instantly created reports
  • Need to present your findings? You can compile survey results into an infographic and response map
  • Access to a library of hundreds of survey templates and KnowledgeBank, featuring ideal questions to ask
  • CSS customization for surveys, thank-you pages, and other survey components
  • Video and audio files, images, and other multimedia types can be added to surveys

Reviews

  • Capterra: 14 reviews, 4.5/5 star average

Typeform

The ultimate no-muss-no-fuss survey option that can help you secure the right feedback needed for your real estate agent testimonials to bolster your social proof, Typeform is the epitome of easy-to-use software. The smooth functionality of Typeform keeps users focused on the task at hand and completing their surveys in practically no time — and, in turn, providing you with the data you need.

Pricing

  • Core Plan: Free
  • Pro Plan: $20 per month

Features

  • Responsive surveys that can be branded from top to bottom with special fonts, colors, and images
  • Organize and track real estate surveys with ease using the platform’s Workspaces feature
  • Access data associated with your surveys from any device and monitor completions as they happen
  • Use the logic jump functionality to prevent asking questions to recipients who shouldn’t see them
  • Drag and drop multiple question types into your surveys and provide legal notices when needed

Reviews

  • GetApp: 6 reviews, 4.5/5 star average

Qualtrics

Obtaining praise for real estate testimonials, discovering more about team morale, and gaining more insights about your industry are three primary tasks for which you could take advantage of Qualtrics, which offers one of the more comprehensive dashboards and feature offerings compared to other top online survey tools.

Pricing

  • Free account with additional feature upgrades (contact for details)

Features

  • Create custom contact profiles to add another layer to your lead nurturing and monitoring
  • Automate workflows for survey recipients to ensure each receives the appropriate string of messaging after survey completion
  • Exhaustive customer support and live training to help you use the platform
  • More than 250 survey templates available through the software’s Research Suite offering
  • Site Intercept allows you to send targeted, personalized messages to real estate website visitors

Reviews

  • G2 Crowd: 11 reviews, 4.⅘ star average

Polldaddy

Polldaddy online survey tool

Not all of your real estate survey questions need to be serious and aimed at getting responses for testimonials. Sometimes, sending humorous home buyer and seller quizzes, polls about leads’ favorite hot spots in your community, and similar survey types can add a personable element to your marketing. Polldaddy offers numerous survey options that provide you with an easy way to get both in-depth feedback and learn fun facts about your audience.

Pricing

  • Free Plan
  • Pro Plan: $200 per year
  • Corporate Plan: $899 per year

Features

  • Use the 5-star and nero (thumbs up or down) ratings systems for questions to get straightforward responses
  • Export your real estate survey results to commonly used file types, including Google Docs, CSV, PDF, and Excel
  • Make every survey truly your own by adding in your own designs and branding materials
  • Use your iPhone or iPad to poll people in person, like at open houses or community gatherings, with Polldaddy’s app
  • Set specific parameters for your surveys, including start and end dates and determining a response quota

Reviews

SurveyGizmo

“Fun, easy, and affordable” is how SurveyGizmo presents its product — and from the look of it, the company seems spot on. Crafting real estate surveys, combing over results, and collaborating with team members is a cinch using the uncomplicated, intuitively designed templates and reporting capabilities.

Pricing

  • Basic Plan: $25 per month
  • Professional Plan: $65 per month
  • Premier Plan: $95 per month
  • Enterprise Plan: Contact for details

Features

  • Several detailed tutorials covering the basics of how to make the most of the online survey tool
  • Edit every last detail of your surveys: from your most intricate branding aspects to button copy
  • HTML5 survey input fields make the mobile user experience quick and easy for respondents
  • Use answers already provided by respondents to develop new questions as they continue with the survey

Reviews

  • G2 Crowd: 7 reviews, 4.4/5 star average
  • Capterra: 91 reviews, 5/5 star average

What online survey tools do you use to create real estate surveys? Share your preferred real estate survey resources with us below.

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