The Atoka Properties Success Story
Atoka Properties is a 60+ agent indie real estate brokerage servicing Virginia and West Virginia. From hunt country to the suburbs and every town in between, Atoka Properties' approach to real estate is this: simply better. With an internal team comprised of four staff members, Atoka provides agency style marketing sevices to all of their agents to help them stand out in a highly competitive market.
Prior to becoming a Placester customer in 2016, Atoka was on the search for something that offered seamless design capabilities, powerful integrations, and consistency throughout. When there are only so many hands on deck and not enough hours in the day, maximizing efficiency is key to sustaining a successful business model. With Placester, Atoka is able to easily manage all of their agents from within one dashboard, apply website edits on the fly using Codeless, and utilize powerful integrations like Zapier. And when all else fails, Atoka knows they have access to On-Demand to hire creative experts to get tasks done for them (without breaking the bank). Placester checks all of the boxes for Atoka and enables them to save time and energy that they can reallocate to other areas of the business.
Become a local resource
With Placester, the indie brokerage has unlocked its digital potential. They have focused on crafting a visitor experience that provides value, thus generating leads within their marketplace in return. By using Placester to provide buyer/seller guides and important market snapshots, they've built a strategy to driving website traffic and establishing their presence as a reliable resource.
A huge value add for recruiting (and retention)
Of course, we all know how important it is to sell your brokerage when it comes to recruiting. But not so fast, having the tools to retain your agents is equally as important to the big picture. When it comes to this, Atoka just gets it. They not only provide each of their agents with a Placester website, but they understand the potential of the product itself and push their agents to use it to their advantage. Whether it's support on how to use the Placester CRM, making website edits with Codeless, or hiring done for you services with On-Demand, Placester acts as an extension of the Atoka brand.
A seriously powerful tool, at a really affordable price
Beyond all of the seamless design customizations, feature-rich content capabilities, and so much more, Atoka points to the immense value proposition that they have being a Placester customer. Not only has being a Placester customer resulted in Atoka scaling their brokerage over time, but it has helped save them time and energy that they would have otherwise had to dedicate elsewhere.