Keyword Research Guide for Agents

Do you have to be a content writing expert and go back to marketing school to be able to leverage keywords effectively? No! We’ve collected the basics you need to get started in this comprehensive real estate marketing guide to keyword research.

Keyword research for real estate agents: How to get started with content marketing

As the name indicates, a keyword can unlock a world of potential for real estate agents who are hoping to use the internet to capture buyer and seller leads. Keywords are the words that searchers type into search engines when they’re trying to find something, and because so many buyers and sellers start their real estate journey online, keywords can be a competitive and smart way for agents to start talking to those buyers and sellers before anybody else in the real estate industry knows they’re interested in a transaction. Do you have to be a content writing expert and go back to marketing school to be able to leverage keywords effectively? No! We’ve collected the basics you need to get started in this comprehensive real estate marketing guide to keyword research.

You are:

• A real estate agent who wants to drive more traffic to your website or to refine your content marketing strategy to get more targeted leads.
• A real estate assistant who handles your agent, team, or brokerage’s digital presence; you know that you have an opportunity to use keywords to enhance both your SEO and social media strategies.
• A training manager or broker who wants to provide your agents with the best education and information about how to use keywords to drive real estate leads.

Youa want:

• To understand what keywords are and why they work, but you’re not interested in a full college-level course on the topic; you want to know just enough to get started.
• To learn where the biggest opportunities are for driving growth through real estate keywords, and where you’ll be facing the most competition.
• To get a crash course in how to do keyword research, what kind of content to create, and how to distribute it once it’s live.

What you’ll get:

A 62-page ebook specific to real estate websites that gives a comprehensive (but not too detailed) education about keywords, offering specific examples for keyword-driven real estate websites that work well, how to parse or pick apart a keyword, the nuts and bolts on keyword research, and how to put what you learn into action on your own real estate website. It’s the best way to learn everything you need to know about keywords without spending hours in a generic online course or reading dozens of non-industry-specific articles to try to self-educate; we’ve collected all of the real estate-relevant information and excluded what you don’t need to know so that you can hit the ground running with your keyword strategy.