Art of Building a Lead Gen Real Estate Website

We’ve collected the 10 most critical steps to turning your website into a lead-generation machine in one place for you, so that you can assess how your website is doing and patch any problem areas that could be performing even better.

Building a real estate website that generates leads in 10 easy steps

Anybody can build a website in this day and age; even building a real estate website is simple (if you have the right tools). But building a website that actually generates leads and fills up your sales funnel? That’s a different endeavor, and one that some agents spend years perfecting. We’ve collected the 10 most critical steps to turning your website into a lead-generation machine in one place for you, so that you can assess how your website is doing and patch any problem areas that could be performing even better.

You are:

• A real estate agent who’s building a website for the first time or who already has one and is working on optimizing it for lead generation.
• A licensed real estate assistant who works with online leads and sees an opportunity to maximize lead capture online.
• A broker or training manager who wants to ensure that your agents have access to resources around digital real estate best practices and who’s invested in maximizing their website lead generation abilities.

You want:

• To understand what components of a website are most likely to generate leads, which ones are unnecessary, and which you might want to keep from a professionalism, design, or user experience standpoint.
• To learn enough to get your website off the ground and capturing leads, and to maintain it when you need to, but not more than you actually have to know.
• To provide an assistant or someone else who will be managing your website with a guide on how you will be using it to generate leads and how to maintain the lead-generation features.

What you’ll get:

An ebook that explains all of the features and components that help influence leads and drive them deeper down your sales funnel, from your IDX feed, website analytics, CRM integration, branding and design, content planning and development, incorporating videos and photos, lead capture, website optimization, how to promote your website, and much more. If you’re unclear on where your website could be more effectively capturing leads, or the tweaks you could make to improve it, this guide will share exactly what to do to ensure you’re keeping up with the competition.