How to Accelerate Your Lead Gen with Facebook Advertising

Our handbook on Facebook advertising will explain what you need to know to incorporate Facebook ads into your existing strategies, or build new ones just around this platform.

Using Facebook ads to supplement and boost your lead generation strategies

Social media advertising is one of the most powerful tools that agents have to increase their voice and reach, and when it comes to social media advertising, Facebook has dominated the game. If you’re not using this powerful platform to its highest ability—or not using it at all!—then you’re missing out on big opportunities to generate leads, market your listings, and grow your presence as the go-to local real estate resource. Our handbook on Facebook advertising will explain what you need to know to incorporate Facebook ads into your existing strategies, or build new ones just around this platform.

You are:

• A real estate agent who isn’t using Facebook advertising regularly in your business yet—or one who uses it sporadically and knows you have room to improve tactically.
• A real estate assistant who’s in charge of social media advertising for your agent, brokerage, or team and who wants to brush up on your Facebook advertising education and skillset.
• A marketing manager at a brokerage or on a team who wants to help educate your agents about best practices for Facebook advertising.

You want:

• To understand how Facebook advertising works for real estate and how you can start using it or refine your strategies, without hiring a social media expert.
• To add a Facebook Pixel to your website and use it to track and retarget visitors who might be most likely to become hot leads.
• To evaluate your Facebook advertising strategy, assess what you’re doing wrong and where you could improve, and start taking some action steps toward change today.

What you’ll get:

Our 26-page, four-chapter handbook for setting up and executing your Facebook ad strategies, which covers both the basics of how to set up an ad and get started as well as more advanced topics, such as the Facebook Pixel and how to evaluate your efforts and iterate on what’s working. You’ll be able to post your first super-effective Facebook ad before you finish reading the ebook!