Frequently Asked Questions

Everything you need to know about Placester's Websites for REALTORS®

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About Placester
  • What is Placester?

    Placester is a real estate website and marketing platform, designed to help real estate professionals take control of their online presence. Placester was founded in 2010 by CEO Matt Barba and CTO Frederick Townes.

  • Who is Placester for?

    Placester is for real estate agents, brokers, and publishers who want to quickly and easily build an affordable, high-quality website that generates leads.

  • Does Placester work with large brokerages?

    Yes, Placester offers a product specifically for brokers. Find out more here.

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REALTOR Benefits® Program
  • What is the REALTOR Benefits® Program?

    The REALTOR Benefits® Program is the official member benefits program of the National Association of REALTORS®, connecting members with discounts and special offers on products and services just for REALTORS®. Placester is a proud partner in the REALTOR Benefits® Program.

  • Am I eligible to take advantage of the Placester discounts for NAR members?

    As long as you have a valid NRDS ID, then yes! Click here to look up your NRDS ID.

  • How can I redeem my NAR member discount?

    Easy: simply click the create your site button above.

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  • How much does a REALTOR® Website from Placester cost?

    REALTORS® can get a Placester website for just $60 per year. That’s 50 percent off the standard price ($120 per year)! And if you have a .REALTOR domain you can get six months free.

  • What does my Placester subscription include?

    Your Placester subscription includes a responsive website, IDX data, hosting, blogging, and support by phone and email.

  • Is there a setup fee?

    No, Placester does not charge any setup fees for your website.

  • Does Placester charge for MLS integrations?

    Placester does not charge for MLS integrations. However, some MLSs may charge their own setup or annual fees for access to IDX data.

  • What additional fees can I expect to pay?

    There are no hidden additional site fees. You may incur a data charge from your MLS, which you will be notified about upon sign-up. If you'd like to find out if your MLS has a surcharge for data, send an email to with your MLS name.

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Site Setup
  • How long will it take to get my Placester site up and running?

    Launching a Placester site is a breeze. In just five minutes, you can select a design, add custom branding, integrate social media, dial in settings for lead capture and property search, and send your site live to the web.

  • How much experience do I need to set up and maintain a Placester site?

    No programming skills or technical expertise required: Placester is designed to be incredibly simple for any agent to use.

  • What's the difference between agent sites and the broker program?

    An individual agent site is best for individual agents to power their business. Our broker program provides multiple agents in a brokerage their own IDX-powered sites.

  • Why is the website fee so cheap?

    A strong online presence is essential for every real estate agent, regardless of budget. We strive to make websites accessible and affordable, and believe in offering top-tier features at a sustainable price for the average agent.

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Site Designs
  • What does it mean that Placester’s designs are responsive?

    A responsive design automatically adjusts your website’s content to fit a wide range of devices and screen sizes. That means your Placester site will be beautiful and easy for visitors to navigate, no matter what devices they’re using: laptops, smartphones, tablets, etc.

  • Can I customize my Placester website?

    Definitely! Placester has resolved the hard decisions for you, and our themes are built with lead generation and user experience in mind. It’s easy to personalize tons of elements on your Placester website, including logos, color palette, images, contact information, lead capture scheme, menus and pages, featured listings, and more. For a full list of customizable options, check out our site designs and expanded features.

  • Can I blog from my Placester website?

    Of course! With Placester, you can easily create blog posts, add images and videos, and publish them to your site, all from your dashboard.

  • Are Placester’s site designs search engine optimized (SEO)?

    Yes. Each Placester site is set up for with great SEO: We’ve made all the pages indexable (including the listing pages), you have unlimited pages, a built-in blog you can optimize with content, and you can add meta tags and descriptions on any custom pages you build. This is set up for you right out of the box, so there’s no need for additional plugins or third-party services.

  • None of the pictures or theme names match my area, what do I do?

    Our developers have used theme names and pictures to serve as placeholders only. You have the ability to change the photography, colors, and logos to match your personal brand and area. See our Academy article for great ways to get local images for your site.

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MLS Listings & IDX
  • Can I get my MLS listings on my Placester website?

    Yes! Placester supports MLS listing integration via IDX for agents and brokers, allowing your site visitors to browse full MLS listings with details updated daily.

  • Does Placester cover my MLS?

    Probably. We currently cover over 95% of MLSs, and that list continues to grow. To find out if your MLS is covered, contact us at

  • How long does an IDX/MLS request take?

    Since most MLSs require IDX agreements to be signed between all parties, the integration process typically takes about 3-5 business days.

  • Can I see the IDX for my area before I pay for it?

    Placester faces MLS charges each time an agent or broker uses the IDX, and therefore we are not able to offer that view within a free site preview. If you’d like to see IDX in action, feel free to consult the example sites in each theme from our customers.

  • I'm not a member of an MLS, can I still use the site?

    You don’t need IDX integration on your site unless you want your MLS listings to appear. However, Placester sites are designed to work with IDX, and have built-in functionality to work with MLS listings that won’t work if not attached to an MLS (like fixed “Search” bars that won’t be able to pull listings). For this reason, it is recommended that Placester customers be part of an MLS.

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  • Does Placester host my website?

    Yes, free hosting for your Placester site is included in your subscription.

  • Can I use my own domain name?

    Of course! While Placester provides a personalized subdomain for free (example:, we recommend using your own top-level domain to reinforce your brand and maximize your SEO.

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  • Does my Placester subscription include support?

    Yes, you can request help from a Placester expert by phone from 9am-6pm (EST) Monday through Friday, or by email seven days a week.

  • Where can I find tutorials for my Placester site?

    For how-to and troubleshooting guides for your Placester site, simply click the “Help” link on your Placester dashboard, or visit our Support Page.

  • I'm a developer. Is there a program for that?

    Our developer program is not currently open. Contact with questions.

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Learn More About Our Marketing Genius Program

Get exclusive discounts for REALTORS® on our Marketing Genius program designed to help you generate leads and drive web traffic.

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