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Understand how prospective home buyers found out about your listing

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Open houses are a time-honored tradition among real estate agents, and one of the best methods for meeting and connecting with future customers.

Collecting information as visitors come into your open house makes it easy to send out a professional follow up email containing your contact information. You can also keep in touch with your open house attendees by emailing them a community newsletter, client appreciation events, local spotlights, tips for home decor and maintenance – or a roundup of additional upcoming open houses.

Agents, make the most of your listing showings by downloading our free collection of customizable sign-in sheets.

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The Definitive Guide to Real Estate Lead Generation in 2020

Don’t have a real estate lead-generation strategy yet … or have one that’s not working well for you? Here’s where to get started.

Don’t have a real estate lead-generation strategy yet … or have one that’s not working well for you? Here’s where to get started.

Get our complete guide on how to form and execute a lead-generation strategy for real estate growth

If a real estate agent doesn’t have leads, then they don’t have a business at all. It’s all too easy for agents to get complacent when they start to get busy, but without a steady way to continue to generate leads, agents will eventually find their pipeline dry—and will find themselves scrambling for business when that happens. Smart agents avoid this eventuality by creating a lead-generation strategy that’s self-sustaining and poised for growth, then following it religiously. Don’t have a real estate lead-generation strategy yet … or have one that’s not working well for you? Here’s where to get started.


You are:

  • A real estate agent whose lead-generation strategy needs some work, or who hasn’t gotten serious about creating one yet.
  • A licensed real estate assistant who helps manage lead generation for an agent, team, or brokerage, and wants to understand more about how and why it works.
  • A managing broker who needs to educate agents about lead generation, why it’s important, and how to get started.


You want:

  • To understand why lead generation is the foundation of your real estate business.
  • To create a stream of buyer or seller leads through your sales funnel.
  • To build a diverse system for generating leads that doesn’t rely too much on any single source of leads (especially paid leads).


What you’ll get:

A 44-page, eight-chapter guide to lead generation that will explain exactly why it’s important and how to think about it. You’ll learn the difference between inbound and outbound marketing, traditional and digital marketing tactics, how to think about qualifying your leads, the basics on nurturing your leads, and how to take your lead-generation to the next level with iteration and improvement. No matter where your lead-generation strategy is—fledgling or soaring high—you’ll learn something new you can use to improve it.

Start your free Trial
No commitment, no credit card required
pages

The Definitive Guide to Real Estate Lead Generation in 2020

Don’t have a real estate lead-generation strategy yet … or have one that’s not working well for you? Here’s where to get started.

Get our complete guide on how to form and execute a lead-generation strategy for real estate growth

If a real estate agent doesn’t have leads, then they don’t have a business at all. It’s all too easy for agents to get complacent when they start to get busy, but without a steady way to continue to generate leads, agents will eventually find their pipeline dry—and will find themselves scrambling for business when that happens. Smart agents avoid this eventuality by creating a lead-generation strategy that’s self-sustaining and poised for growth, then following it religiously. Don’t have a real estate lead-generation strategy yet … or have one that’s not working well for you? Here’s where to get started.


You are:

  • A real estate agent whose lead-generation strategy needs some work, or who hasn’t gotten serious about creating one yet.
  • A licensed real estate assistant who helps manage lead generation for an agent, team, or brokerage, and wants to understand more about how and why it works.
  • A managing broker who needs to educate agents about lead generation, why it’s important, and how to get started.


You want:

  • To understand why lead generation is the foundation of your real estate business.
  • To create a stream of buyer or seller leads through your sales funnel.
  • To build a diverse system for generating leads that doesn’t rely too much on any single source of leads (especially paid leads).


What you’ll get:

A 44-page, eight-chapter guide to lead generation that will explain exactly why it’s important and how to think about it. You’ll learn the difference between inbound and outbound marketing, traditional and digital marketing tactics, how to think about qualifying your leads, the basics on nurturing your leads, and how to take your lead-generation to the next level with iteration and improvement. No matter where your lead-generation strategy is—fledgling or soaring high—you’ll learn something new you can use to improve it.

Start your free Trial
No commitment, no credit card required
pages

The Definitive Guide to Real Estate Lead Generation in 2020

Don’t have a real estate lead-generation strategy yet … or have one that’s not working well for you? Here’s where to get started.

Get our complete guide on how to form and execute a lead-generation strategy for real estate growth

If a real estate agent doesn’t have leads, then they don’t have a business at all. It’s all too easy for agents to get complacent when they start to get busy, but without a steady way to continue to generate leads, agents will eventually find their pipeline dry—and will find themselves scrambling for business when that happens. Smart agents avoid this eventuality by creating a lead-generation strategy that’s self-sustaining and poised for growth, then following it religiously. Don’t have a real estate lead-generation strategy yet … or have one that’s not working well for you? Here’s where to get started.


You are:

  • A real estate agent whose lead-generation strategy needs some work, or who hasn’t gotten serious about creating one yet.
  • A licensed real estate assistant who helps manage lead generation for an agent, team, or brokerage, and wants to understand more about how and why it works.
  • A managing broker who needs to educate agents about lead generation, why it’s important, and how to get started.


You want:

  • To understand why lead generation is the foundation of your real estate business.
  • To create a stream of buyer or seller leads through your sales funnel.
  • To build a diverse system for generating leads that doesn’t rely too much on any single source of leads (especially paid leads).


What you’ll get:

A 44-page, eight-chapter guide to lead generation that will explain exactly why it’s important and how to think about it. You’ll learn the difference between inbound and outbound marketing, traditional and digital marketing tactics, how to think about qualifying your leads, the basics on nurturing your leads, and how to take your lead-generation to the next level with iteration and improvement. No matter where your lead-generation strategy is—fledgling or soaring high—you’ll learn something new you can use to improve it.

Start your free Trial
No commitment, no credit card required

The Definitive Guide to Real Estate Lead Generation in 2020

Don’t have a real estate lead-generation strategy yet … or have one that’s not working well for you? Here’s where to get started.

Start your free Trial

Get our complete guide on how to form and execute a lead-generation strategy for real estate growth

If a real estate agent doesn’t have leads, then they don’t have a business at all. It’s all too easy for agents to get complacent when they start to get busy, but without a steady way to continue to generate leads, agents will eventually find their pipeline dry—and will find themselves scrambling for business when that happens. Smart agents avoid this eventuality by creating a lead-generation strategy that’s self-sustaining and poised for growth, then following it religiously. Don’t have a real estate lead-generation strategy yet … or have one that’s not working well for you? Here’s where to get started.


You are:

  • A real estate agent whose lead-generation strategy needs some work, or who hasn’t gotten serious about creating one yet.
  • A licensed real estate assistant who helps manage lead generation for an agent, team, or brokerage, and wants to understand more about how and why it works.
  • A managing broker who needs to educate agents about lead generation, why it’s important, and how to get started.


You want:

  • To understand why lead generation is the foundation of your real estate business.
  • To create a stream of buyer or seller leads through your sales funnel.
  • To build a diverse system for generating leads that doesn’t rely too much on any single source of leads (especially paid leads).


What you’ll get:

A 44-page, eight-chapter guide to lead generation that will explain exactly why it’s important and how to think about it. You’ll learn the difference between inbound and outbound marketing, traditional and digital marketing tactics, how to think about qualifying your leads, the basics on nurturing your leads, and how to take your lead-generation to the next level with iteration and improvement. No matter where your lead-generation strategy is—fledgling or soaring high—you’ll learn something new you can use to improve it.

Author:
7 min.
1903
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