Real Estate Marketing Academy

Real Estate Blog Posts Made Easy: Price Changes

By Colin Ryan

About

Turn-price-changes-into-blog-posts-placesterIn Real Estate Blog Posts Made Easy: Open Houses, we showed you how to spin your open house schedule and listing data into an easy and engaging weekly blog post. Today, we offer another opportunity to create easy real estate blog posts: price changes.

“Stories make us more alive, more human, more courageous, more loving.”

— Madeleine L’Engle

While lowering the asking price of one of your listings may not seem like an ideal situation, it’s often necessary when selling in a tough market. More importantly, a lower price tag will often draw buyers that would have stayed away. By offering weekly lists of price changes, you’ll grab buyers’ attention and provide valuable information that’s already search engine-friendly. Here’s how you can easily create your own Price Change blog post.

Step 1: Add Post Title, Post Description, and Subheadings

Add Post Title, Post Description, and Subheadings

Step 2: Add High-Quality Photos and Links

Add Photos and Links to Listing Pages

Step 3: Edit Descriptions and End Post with Clear Call To Action

Edit Descriptions and End Post with Clear Call to Action

Easy, right?

“If you wish to influence an individual or a group to embrace a particular value in their daily lives, tell them a compelling story.”

— Annette Simmons

Now let’s remove the notes and see what your finished post should look like from start to finish.


San Clemente Homes: Price Changes, March 2, 2013

Check out this week’s price changes on these terrific homes in San Clemente!

For more information on one of these listings, give us a call at (123) 456-7890 or drop us a line at homes@myrealtor.com.

68 W Mariposa | San Clemente, CA 92672

Be sure to include local search keywords in the title and alt text of your image

Previously: $799,600

New Price: $891,000

This fantastic five bedroom house sits on a large lot with stunning ocean views as well as views of Dana Point Harbor. The front door opens into a great room with attached dining room and a door leading to the kitchen. Upstairs you’ll find four bedrooms, including the ocean view master suite. Three car garage, plenty of storage throughout, and a nice yard with patio and lawn. Walking distance to Marblehead elementary school. Minutes to freeways, shops, schools, and restaurants. You don’t want to miss this one!

804 Calle Puente | San Clemente, CA 92672

Be sure to include local search keywords in the title and alt text of your image

Previously: $1,130,000

New Price: $1,120,000

This custom residence extends approximately 5,000 square feet and features 4 bedrooms and 3.5 baths. Panoramic canyon, hillside, and city views enhance extraordinary style and luxury. Main level is open, with large dining room, bay-windowed office, great room with wet bar and fireplace, and updated kitchen with granite countertops and stainless steel appliances. Upstairs you’ll find an opulent master suite, complete with corner fireplace and sit-down vanity. Ceiling fans, view balconies, and an attached 3-car garage offer style and convenience.

1601 Via Sage | San Clemente, CA 92672

Be sure to include local search keywords in the title and alt text of your image

Previously: $755,000

New Price: $749,500

This unique 4 bed, 3 bath Dutch colonial revival home has an open floorplan with double French doors off the dining and family rooms leading out to a very private backyard with patio, above ground spa, and plenty of room to play. Completely remodeled granite countertops and stainless appliances. Family room features stacked stone fireplace. Large master bed and bath with walk-in closet. Secondary bedrooms are generous in size.

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