Real Estate Marketing Academy

The Best Agents Have Endless Hustle

By Colin Ryan

About

Hard Times, Hard Work

The real estate industry has had a rough few years. Agents in many markets are still reeling from 2008’s housing fiasco. Meanwhile, agents increasingly have to contend with giant real estate publishers like Zillow and Trulia for visibility and leads.

The fact of the matter is, things have changed, and as a new agent, you’ll have to accept that more than anyone. The days of plenty are over, and that means the only way to be a successful agent is to have hustle.

Talk to any top producing agent about their work habits, and you’ll find he or she is an incredibly hard worker. Successful businesses don’t create themselves, and being a Realtor is no exception. There’s a direct correlation between how hard you work and how successful you will be.

Still, having hustle doesn’t simply mean working twelve-hour days from Monday to Friday. After all, working in real estate isn’t just about putting in a lot of time—it’s about putting in the right time and doing what’s necessary to close the deal.

Because of this, hustle is also about being prepared to work at a moment’s notice. It’s about getting a phone call from a potential buyer at eight o’clock on a Friday night, when you’re sprawled out on the couch watching a movie, and not thinking twice about contacting your client to set up a meeting.

Are we saying you should you neglect your responsibility to your family or your spouse for the sake of work? Of course not. But if the benefits of working outweigh the benefits of whatever you happen to be doing when an opportunity presents itself, you need to be prepared to suck it up.

If this all sounds incredibly difficult, here’s a bit of encouragement: most people, and in particular most agents, don’t work hard enough. If they did, they’d all be top producers. So don’t worry about competing with every agent on the planet. If you work hard enough, you’ll be in a class of your own.

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