Real estate is the largest industry in the world. It’s also one of the most important—after all, everyone needs a place to live.
As consumers flock to the web to find their next home, data shows that having a professional to guide you through the real estate process is more important than ever. And that makes sense: real estate professionals bring essential know-how, data, and relationships to the table for their clients, helping them complete the most significant transaction of their lives.
But while consumers enjoy great real estate technology, agents, brokers, and brands still lack the tools they need to be successful online. That’s where Placester comes in. We make it simple for real estate professionals to get their information online, streamline how they engage buyers and sellers, and gain more insight into what’s working in their business.
Placester is helping the real estate industry work smart by building software that “moves the industry online.” Our mission is to build software that enables real estate professionals to collaborate effectively, deliver outstanding consumer experiences, and ultimately grow their businesses online.
Who We Are
Placester was founded in 2011 by Matthew Barba, a former real estate agent, and Frederick Townes, a seasoned technologist. Currently serving over 400,000 real estate professionals, Placester is the sole website provider for the REALTOR Benefits® Program, the official member benefits program of the National Association of REALTORS®. To date, Placester has raised $50 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars. Placester has over 140 employees and is based in Boston, Massachusetts.
What We Do
The Placester platform enables real estate agents, brokers, and brands to grow their businesses online and via mobile through seamless MLS integration, natural language search, and eye-catching visuals. In addition, Placester offers a wide range of apps and add-ons for high-impact email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks.
Matt Barba meets co-founder Frederick Townes, a fellow Boston University alum and former CTO of Mashable.
Matt Barba identifies a need for better real estate marketing tools while working as an agent in Boston, MA.
Placester graduates from Techstars Boston, raising $826k in seed funding.
Placester launches its Real Estate Marketing Academy to help real estate professionals improve their digital marketing.
Placester raises $2.5 million in a seed funding round led by Romulus Capital.
Placester launches its publisher platform with a deal to power all real estate search for Hearst Media.
Placester raises $5.5 million in a Series A funding round led by Romulus Capital.
Placester moves into its first private offices above Downtown Crossing Station in Boston.
Placester adds the Dallas Morning News to its publisher network.
Placester adds to its publisher network with an agreement to power all real estate search on Cox digital properties.
Placester becomes one of the most affordable real estate website solutions on the market.
Placester partners with the National Association of REALTORS® through its REALTOR Benefits® Program.
Placester debuts its websites for real estate brokers and teams.
Placester’S Real Estate Marketing Academy passes 50,000 unique monthly visitors.
Placester introduces LEADS, a CRM tool designed to help real estate professionals manage relationships on their website.
Placester raises $15 million in a Series B funding round led by NEA.
Placester introduces PLANS, simplifying drip email marketing for real estate professionals.
Placester passes 5,000 customers.
Placester debuts websites for REALTOR® associations with the Mid Carolina Regional Association of REALTORS®.
Placester signs agreement with Keller Williams Realty International to power websites for over 130,000+ KW Associates.
Placester signs agreement with RE/MAX Integra to power websites for over 16,000 agents and brokers.
Placester.COM passes 100,000 unique monthly visitors
Placester raises $25 million in a Series C funding round led by NEA.
Placester grows to 100 employees, more than doubling its headcount in less than nine months.
Placester is named a finalist in BostInno’s 50 on Fire Awards.
Placester is named one of Forbes 50 hottest startups.
Placester launches its first podcast: The Marketing Genius Podcast, hosted by Matt Barba and Seth Price.
Placester triples its footprint with bigger, better digs at 100 High Street in Downtown Boston. (So much room for activities!)