The AI Interview Method: Crafting Real Estate Descriptions That Sell

Writing a standout property description can make or break a listing in today’s competitive real estate market. A compelling description captures attention, sparks interest, and drives action—but sitting down to write one from scratch can be daunting.

That’s where AI tools like ChatGPT and Claude come in. By treating AI as a personal interviewer, I was able to turn a blank page into a polished, engaging property description in just minutes. Here’s how the process unfolded—and how you can use the same method to create real estate listings that sell.

Why Use AI as Your Interviewer?

For many real estate professionals, the hardest part of writing a property description is knowing where to start. An AI-powered interview approach removes the guesswork by guiding you step by step. Instead of brainstorming every detail upfront, you simply respond to the AI’s targeted questions about the property’s features, amenities, and location.

This approach is effective because:

• It saves time. You provide the information, and the AI organizes it into a cohesive draft.
• It ensures accuracy. Structured questions help cover every important detail.
• It reduces errors. AI keeps the tone professional and compliant with guidelines like the Fair Housing Act.

The result? A polished, engaging property description that resonates with buyers and saves you valuable time.

Step-by-Step: How We Used AI to Craft a Perfect Listing

Step 1: Kick Off the Interview with a Prompt

To start, we used this prompt to set the stage:

“I want you to help me create a detailed property description through a structured interview process. Ask me questions to gather details about the property’s features, amenities, and location. Ensure compliance with the Fair Housing Act and organize the description for platforms like MLS or Zillow.”

Step 2: Answer the AI’s Questions

We answered questions about:

• Basic Property Details: Bedrooms, bathrooms, square footage.
• Standout Features: Recent renovations, unique design elements.
• Amenities: Parking, storage, or proximity to public transportation.
• Neighborhood Highlights: Walkability or nearby attractions (fact-checked for accuracy).

Step 3: Refine the Structure and Style

Once the draft was complete, we used another prompt to refine it for platform-specific requirements:

“Structure the description with an attention-grabbing headline, engaging opening statement, detailed property features, and a strong call to action. Optimize it for local SEO and keep it under 250 words.”

Real-World Example: ChatGPT vs. Claude

To demonstrate how the AI interview process works, I used both ChatGPT and Claude to draft a listing for a 2-bedroom condo in New Albany. Here’s how each tool performed:

Using ChatGPT

Me:
“I want you to help me create a detailed property description for a 2-bedroom, 1-bathroom condo in New Albany. Ask me questions to gather the necessary information.”

ChatGPT:
“Of course! Let’s start with the basics. What’s the size of the property, and are there any standout features or recent upgrades?”

Me:
“The condo is 530 square feet, recently renovated, with a bespoke kitchen featuring quartz countertops, new appliances, and contemporary laminate flooring. The living room has large windows with park views.”

ChatGPT:
“Got it. Are there any amenities, parking, or nearby conveniences you’d like to include?”

Me:
“There’s dedicated parking, and it’s close to public transportation and a popular shopping district. The bathroom was also updated recently with modern fixtures.”

ChatGPT:
“Thank you! Here’s the full draft:

Charming Condo with Modern Updates and Park Views
Discover this beautifully renovated 2-bedroom, 1-bathroom condo nestled in the heart of New Albany. Spanning 530 square feet, this thoughtfully updated home features a bespoke kitchen with quartz countertops, premium appliances, and contemporary laminate flooring throughout. The open-concept living area boasts large windows that flood the space with natural light and provide serene views of the nearby park.

The modern bathroom has been updated with sleek fixtures, ensuring style and functionality. Additional conveniences include dedicated parking and close proximity to public transportation, making commuting effortless. Located just steps from a vibrant shopping district and local dining options, this condo offers the perfect blend of comfort, convenience, and modern living.

Schedule your private showing today and make this charming property your next home!”

Using Claude

Me:
“I want you to guide me through creating a property description for a 2-bedroom, 1-bathroom condo in New Albany. Please ask me questions to gather the details.”

Claude:
“Happy to help! Could you start by sharing the square footage, unique design elements, and any recent upgrades?”

Me:
“It’s 530 square feet, recently renovated with a designer kitchen featuring quartz countertops, premium appliances, and large park-facing windows. The bathroom has been updated with modern fixtures, and the flooring throughout is a mix of tile and laminate.”

Claude:
“Those updates sound incredible! Would you like to include details about amenities, parking, or nearby conveniences?”

Me:
“Yes, there’s dedicated parking and the location is close to public transportation, a shopping district, and local parks.”

Claude:
“Fantastic! Here’s the full description:

Modern Condo with Designer Finishes and Scenic Views
Experience the best of New Albany living in this meticulously renovated 2-bedroom, 1-bathroom condo. Spanning 530 square feet, this home is designed for both style and comfort. The heart of the space is the designer kitchen, boasting quartz countertops, premium appliances, and bespoke cabinetry. Adjacent to the kitchen, the open living area features large park-facing windows that fill the space with natural light and offer serene views.

The updated bathroom combines functionality with elegance, featuring sleek modern fixtures and premium finishes. Throughout the condo, a mix of tile and laminate flooring adds a contemporary touch. Practical features include dedicated parking, ensuring convenience for residents.

Perfectly situated, this property offers easy access to public transportation, vibrant shopping districts, and scenic local parks. Whether you’re seeking tranquility or city convenience, this home delivers the best of both worlds.

Contact us today to schedule your private viewing and experience the lifestyle this stunning property offers!”

Key Observations

• ChatGPT: Delivered a concise and professional description, though it leaned slightly toward a functional tone.
• Claude: Produced a more descriptive and engaging narrative, incorporating lifestyle details that made the property feel aspirational.

Both tools effectively created polished descriptions within minutes, but Claude’s nuanced approach provided a stronger emotional appeal.

Pro Tips for Using AI as Your Interviewer

• Be Prepared: Have property details like specs, features, and amenities ready to share.
• Tailor for Platforms: Customize the description for MLS, social media, or your website.
• Fact-Check Everything: AI-generated content should always be verified for accuracy.
• Stay Compliant: Ensure descriptions follow Fair Housing Act guidelines.

Conclusion

By treating AI as a virtual interviewer, I turned a blank page into a polished property description in minutes. This method saves time, ensures accuracy, and produces results that stand out in the competitive real estate market.

Ready to elevate your real estate listings? Start experimenting with AI-powered tools to simplify your workflow and craft descriptions that sell.