Real Estate Marketing Academy

Real Estate Online Optimization

By Seth Price

About

A Quick and Dirty Guide to Growing your Market Online

Transcript:

AGENDA

1 What is a web strategy?
2 Why is it so important?
3 How do you make it work?
DEFINITION OF A WEB STRATEGY

A web strategy is a strategic web direction for an organization. It outlines the most advantageous positioning for the company on the web, the experience it should create for its customers, the brand image it should project, the way it should engage the prospect and existing clients, partners, and suppliers, the way it should convert traffic to sales -Wikipedia

A web strategy is a clear plan and system to harness online users in order to drive ROI https://placester.com/

THE WORLD OF SEARCH

SEARCH MARKET SHARE

Rank Search Engine Searches
1 google.com 61.71%
2 search.yahoo.com 16.26%
3 bing.com 15.06%
4 ask.com 3.93%
5. Yahoo!
6. Aol  aol.com 2.50%

RELEVANT STATS

Worldwide Web Usage
2 billion users online
Google alone has 88 billion searches per month
34,000 searches per second

US Web Usage

272 Million users online, 78% of the U.S. population
In March 2011, Google had 40 billion page views in the US

Search Usage Usage
83% of real estate inquiries begin online
61% of all US searchers choose Google as their preferred search engine
Organic search results receive over 75% of all clicks
91% of users do not look past the first page of search results

NOW WHAT?

How do you strategize online?

SEARCH IS REAL ESTATE ONLINE

MAKING IT WORK TOGETHER

Website Objectives?
Who is your audience?
What are your competitors doing?
What are the traffic sources?
How do you maximize content?
Metrics: How do you measure success?

LEVERAGE YOUR RESOURCES

SEO
Agents
Content
Automation

SEO IS ABOUT TWO THINGS

Keywords
Keywords match a search query to a webpage

Links
Determine which webpages a webpage rank highest https://placester.com/academy

THE SEO PROCESS
Keyword Research
Find the right keywords to optimize for on page
Implement those keywords on the websiteOptimization
Make the website search engine-friendly Link Building
Build links to the website to increase authority
LEVERAGE YOUR AGENTS

AGENTS LINKS WEBSITES LEADS

RELEVANT CONTENT

Listings
Curated Information
Video
Images
Resources
LEVERAGE AVAILABLE TOOLS

Syndication for Leads
Craigslist for Leads, Listings & Buyers
Property Landing Pages for Lead Capture

AUTOMATE YOUR MARKETING

Syndication • Landing Pages • Craigslist • Lead Generation https://placester.com/academy

Simplify your marketing

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