Real Estate Online Optimization
By Seth Price
A Quick and Dirty Guide to Growing your Market Online
1 What is a web strategy?
2 Why is it so important?
3 How do you make it work?
DEFINITION OF A WEB STRATEGY
A web strategy is a strategic web direction for an organization. It outlines the most advantageous positioning for the company on the web, the experience it should create for its customers, the brand image it should project, the way it should engage the prospect and existing clients, partners, and suppliers, the way it should convert trafﬁc to sales -Wikipedia
A web strategy is a clear plan and system to harness online users in order to drive ROI https://placester.com/
THE WORLD OF SEARCH
SEARCH MARKET SHARE
Rank Search Engine Searches
1 google.com 61.71%
2 search.yahoo.com 16.26%
3 bing.com 15.06%
4 ask.com 3.93%
6. Aol aol.com 2.50%
Worldwide Web Usage
2 billion users online
Google alone has 88 billion searches per month
34,000 searches per second
US Web Usage
272 Million users online, 78% of the U.S. population
In March 2011, Google had 40 billion page views in the US
Search Usage Usage
83% of real estate inquiries begin online
61% of all US searchers choose Google as their preferred search engine
Organic search results receive over 75% of all clicks
91% of users do not look past the ﬁrst page of search results
How do you strategize online?
SEARCH IS REAL ESTATE ONLINE
MAKING IT WORK TOGETHER
Who is your audience?
What are your competitors doing?
What are the trafﬁc sources?
How do you maximize content?
Metrics: How do you measure success?
LEVERAGE YOUR RESOURCES
SEO IS ABOUT TWO THINGS
Keywords match a search query to a webpage
Determine which webpages a webpage rank highest https://placester.com/academy
THE SEO PROCESS
Find the right keywords to optimize for on page
Implement those keywords on the websiteOptimization
Make the website search engine-friendly Link Building
Build links to the website to increase authority
LEVERAGE YOUR AGENTS
AGENTS LINKS WEBSITES LEADS
LEVERAGE AVAILABLE TOOLS
Syndication for Leads
Craigslist for Leads, Listings & Buyers
Property Landing Pages for Lead Capture
AUTOMATE YOUR MARKETING
Syndication • Landing Pages • Craigslist • Lead Generation https://placester.com/academy
Simplify your marketing
Published on January 4, 2012
Written by Seth Price
Seth is a brand and marketing strategist with 20 years of digital marketing experience. He’s a founding team member and VP @Placester, author of the bestselling small business marketing book, The Road to Recognition and host of The Craft of Marketing and Marketing Genius podcasts. As a speaker, writer, and marketing workshop leader, Seth brings levity, mentorship, and a dose of reality to the businesses and entrepreneurs he coaches.