50+ Real Estate Marketing, Business, and Tech Insights from ICNY 2016 [SlideShare]
By Matthew Bushery
About Inbound Marketing
Another edition of Inman Connect has come and gone — but not without leaving a big imprint on the countless industry professionals who attended. The 2016 iteration of this esteemed real estate industry conference featured hundreds of unique real estate marketing ideas, business insights, and technology tips and tricks from several tops minds, both in and out of the field.
If you were unable to head to New York for the latest Inman real estate conference, don’t fret: You can catch up on all of the events by checking out our comprehensive SlideShare and numerous photos below, the former of which features more than 50 unique insights from the pros in attendance, including:
- Thoughts on the existing business landscape for agents, brokers, execs, and startups
- Predictions for how the national housing market will shape up over the course of 2016
- Info on emerging technology many pundits believe will impact the industry at-large
- Intricate advice on how to set up and optimize concrete digital marketing strategies
So check out all that happened at Inman Connect New York 2016, and be sure to share your own marketing, business, and tech insights with us in the comments at the bottom of the post!
Inman News’ Publisher and Owner Brad Inman and COO Morgan Brown kicked things off at this year’s version of the respected (and highly attended) real estate conference.
One of the most popular panels at ICNY 2016 featured Inman and Re/code Executive Editor Kara Swisher, who knows a thing or two about the tech industry.
“Million Dollar Listing Miami” star and DeBianchi Real Estate Founder Samantha DeBianchi moderated several sessions at the event, including this one featuring Dolly Lenz, Madison Hildebrand, and Santiago Arana.
The first Placester session featured COO and Co-founder Fred Townes, who, along with DocuSign’s Glenn Shimkus and Nestio’s Caren Maio, spoke at length about how he scales for hiring and product-building.
Who better to learn about the state of real estate franchises than the heads of three of the nation’s biggest ones? RE/MAX’s Dave Liniger, Better Homes and Garden Real Estate’s Sherry Chris, and Keller Williams’ Chris Heller graced the stage with Inman to discuss all things franchise.
How to make the jump from solo lead to agent lead: That was the focus of this revealing Inman conference panel with Keller Williams’ Ben Kinney and Matt Fetick and Halstead Property’s Louise Phillips Forbes.
Placester’s Seth Price also took the ICNY stage to discuss one of the most important elements of agents’ and broker’s real estate marketing strategies: search engine optimization.
Jill Biggs of Coldwell Banker and Coral Gundlach of Century 21 outlined their opinions on how agents can and should leverage online reviews to bolster their digital presence and bottom lines.
Virtual reality is coming to real estate marketing, agents — and that’s a fact, as noted by the trio who spoke on the subject at ICNY: Matterport’s Mark Tepper, Vieweet’s Marc Haguenauer, and the Wall Street Journal’s Jarrard Cole.
Windermere Real Estate’s Marguerite Giguere, CORE’s Maggie Kent, and Pardee Properties’ Tami Pardee discussed how agents can add value for and earn the trust of their leads and clients.
In a panel moderated by RealSatisfied’s Laura Monroe, Keller Williams’ Nick Baldwin, LeadsAndLeverage.com’s Christina Ethridge, and Likeable Media’s Noah Jarosh talked about how to implement Facebook advertising campaigns to perfection.
Real estate lead generation methods keep changing, and agents need to keep up: That’s what Hawaii Life’s Caron Ling, Howard Hanna’s Molly Finley, and Keller Williams’ Tristan Ahumada relayed during their informative Inman chat.
Along with Compass’ Christina Allen and Realogy’s Alex Perriello, Placester CEO and Co-founder Matt Barba talked about how agents and brokers need to integrate their technologies to continue to improve their online real estate marketing plans.
Once you’re done checking out these marketing, business, and tech insights, take a look at these digital marketing statistics in our free ebook SlideShare that detail the power of blogging, email marketing, social media, and other tactics.
Did you also attend this year’s editions of Inman Connect New York? Which sessions and/or speakers stood out to you the most? What were your biggest takeaways from the real estate industry conference? Share your thoughts with us below!
Published on February 1, 2016
Written by Matthew Bushery
I'm the Sr. Content Creator for Placester, where I educate real estate professionals about modern marketing and, in turn, help agents and brokers make the most of their online presence, earn more traffic, and generate more leads and business.