The Best Real Estate Marketing eBooks to Start 2014 Off Right
By Seth Price
About Agent Basics
If you’ve been watching the forecasts over the last few months, you know that 2014 is projected to be a big year in content marketing and mobile marketing. From our research, it looks like the competition for grabbing attention in the digital world is only going to become more and more difficult as technology advances and smarter consumers demand better content faster.
You, no doubt, already know this and have been preparing your real estate marketing arsenal for months. Because we love to see you succeed, we’ve been developing our stockpiles as well. Thus, in the spirit of recently publishing our 10 Most Popular Infographics of 2013 and the complete list of twitter accounts for Inman News’s Top 100 Real Estate Leaders, we’ve dug into our archives to deliver you a full list of our popular information-packed real estate marketing guides. Check them out below.
1. The Beginner’s Guide to Being a Real Estate Agent
Our most popular guide, this no-nonsense ebook will dispel some common misconceptions on the real estate business and give you several steps on how to succeed during your first turbulent year following that shiny new real estate license.
“Before anything else, preparation is the key to success.”
— Alexander Graham Bell
2. The Real Estate Marketing Guide to Keyword Research
94% of searchers click organic links on their search results pages, as opposed to the ads you often see on the top or side bar. This means that people who might be looking for your business will only find it if you have the keywords they use in their search to indicate that you have what they’re looking for. This ebook will tell you exactly how to manage that.
“Research is what I’m doing when I don’t know what I’m doing.”
— Wernher von Braun
3. An Introduction to Google Analytics for Real Estate
Often times, marketing can seem like magic – you push a lot of buttons and hope that something works. Data, however, will remove much of the guesswork. While you can’t necessarily answer why something does or doesn’t work through data alone, you can discern what is working and reverse engineer from there. This guide will show you how, using Google’s tools.
“Measuring engagement and engaging consumers are two sides of the same coin.”
— David Penn
5. Responsive Design for Real Estate
Okay, time to step it up, folks! 2014 is going to be another big year in mobile everything, as we mentioned, and it’s imperative to have a website that reflects the times and client lifestyles. This ebook is an in-depth guide to understanding mobile/responsive design and how to use it for your real estate website.
“The mobile phone acts as a cursor to connect the digital and physical.”
— Marissa Mayer, President and CEO of Yahoo
6. The Ultimate Guide to Building a Real Estate Website
90% of homebuyers rely on the Internet for research – is your website available as a handy tool? If you’re not sure – and even if you are – this guide will tell you everything you need to know to have an optimized, user-friendly Internet hub for your real estate business.
“Websites promote you 24/7: No employee will do that.”
— Paul Cookson, web designer
Let us know if you found these helpful by leaving a comment below. What other resources have you found useful in your real estate marketing journey?
Published on January 10, 2014
Written by Seth Price
Seth is a brand and marketing strategist with 20 years of digital marketing experience. He’s a founding team member and VP @Placester, author of the bestselling small business marketing book, The Road to Recognition and host of The Craft of Marketing and Marketing Genius podcasts. As a speaker, writer, and marketing workshop leader, Seth brings levity, mentorship, and a dose of reality to the businesses and entrepreneurs he coaches.