Real Estate Marketing Academy

Real Estate Marketing Basics Bootcamp: Website Design

By Bella Caballero

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Design Your Website for Your Audience

Today’s lesson on website design can help you figure out:

  • How to find the right responsive website: With many website providers, finding the best one you can use to create your site can be daunting. We’ll explain what to look for in these service providers so you get an easy-to-use, sleek site.
  • The role content plays in your site design: There are dozens of different kinds of content you can create and hundreds of topics you can cover in your site pages. We’ll explain the essential ones that can enhance your website design.
  • Ways to provide a stellar user experience: Navigation on your website plays a big role in how your audience learns about you. We’ll provide guidance on how to ensure your nav is set up to keep visitors around long enough to become leads.

Here’s one positive outcome that you may see from following today’s lesson:

  • Once you finally get your mobile-friendly site up and running, you can examine where you should put calls to action to boost lead capture.
  • You can also discover the types of CTAs to put on your website: newsletter sign-up forms, banners that lead to gated content offers, and so on.
  • Then, you can build content around the offers so you can engage your site visitors and keep them around long enough to get them to fill out forms.

Watch our Day 2 lesson on website design below, and don’t forget your homework assignment!


Day 1 helped define who you should be marketing your real estate business to. Day 2 is geared toward attracting your target audience through search traffic, and keeping new visitors on your real estate website.

Put yourself in the shoes of your typical clients: They want to view attractive listings and discover more about your business, sure. But they also want (and need) to have a memorable user experience.

It all starts with responsive design. Basically, all this means is that your site visitors have the same experience on mobile as they do on desktop.

Why is this important? Well, all you have to do is look at mobile device statistics (hint: people now use their phones and tablets more than PCs to browse the internet).

real estate marketing

While responsiveness is an increasingly important part of your website design, it’s far from the only one. Once you’ve picked a mobile-friendly design, the real work — filling your site with amazing content — truly begins.

We’ll cover website lead generation and content marketing over the course of the Bootcamp, but for now let’s walk through the basics of website design –  starting with your homepage.

As soon as someone lands on your website, they should be able to learn all about your business, browse some listings, and get other resources all within a single scroll or click.

If you don’t provide easy navigation, your website visitors could bounce at a high rate — that is, view your homepage, then leave your site altogether, possibly never to return.

To avoid this, it’s vital to plan your homepage content (and content for your other core pages, like your about page and community pages) carefully.

YOUR HOMEWORK ASSIGNMENT FOR DAY 2

1. Develop an original tagline to use in the header of your homepage that describes who you are, notes what your niche services are, and promotes you in a unique fashion (“The premier [market name] agent with X years of experience”).

2. Create a call to action (CTA) you can use across every page of your website. Whether yours succinctly requests visitors “Click to Learn More” about your brand or “Schedule a Free Buying/Selling Consultation,” make your CTA prominent site-wide.

3. Feature a photo slideshow at the top of your homepage that either shows the most interesting listings on your market (if you’re a buyer’s agent) or listings you’ve sold recently (if you’re a seller’s agent) to attract visitors right off the bat.

4. Embed a video (or a photo with text if you don’t have one) just beneath the header that explains who you and your agency are, highlights some of your local market, and features some of your happiest customers so you can instantly show off some social proof about your business.

INTERESTED IN LEARNING MORE?

website design 101 book cover image

On Day 3, we’ll explore how you can start turning your online (and offline) leads into new business. We’ll see you then!

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