Update on Placester’s Free Website Products
By Matt Barba
Placester has empowered real estate professionals with sales and marketing tools since its founding. One way we’ve accomplished this is with our free website products. During this time, we’ve seen the industry shift. Consumers have come to expect much more from their online experiences, and in turn agents and brokers need more from their tools.
Given these industry changes, we believe agents and brokers require a more robust website solution to showcase their brand and reputation, and provide consumers with a more sophisticated experience. The current free website offerings no longer meet these needs.
Therefore, we are retiring the free website products, so we can focus on providing premium solutions for agents and brokers. As we unwind the old, we’re busy developing product enhancements, as well as a new premium offering available to REALTORS® through the National Association of REALTORS®’ REALTOR Benefits® Program.
We realize these are significant changes. However, we believe they’ll allow us to deliver you, and your customers and prospects, a better experience. We’ve learned a lot over the years, and are excited to put that experience and insight to work for you.
Published on July 30, 2019
Written by Matt Barba
Matt Barba is the co-founder and CEO of Placester, a real estate technology company based in Boston. Placester makes it inexpensive and simple for real estate professionals, developers, and their partners to create real estate websites. Matt is a 8-year real estate industry veteran; initially an agent and more recently as a technologist and author of the most widely used real estate WordPress plugin Builder.