NAR Annual 2017: Top Takeaways from Chicago
Spotlight speakers, magic shows, book signings, super hero pictures, racing games, drone giveaways, Michael Phelps — NAR Annual 2017 had something for everyone, and it was a whirlwind four days at the Placester Booth!
We’re here at #NARAnnual & ready to meet you! Come by Booth 2227 & say hi! 👋pic.twitter.com/NGKnobAEpe
— Placester (@placester) November 3, 2017
If you couldn’t make it out to Chicago this year — or you missed a few of the sessions at NAR Theater — here are a few great tips:
“Database Bootcamp: Sphere Marketing in the Digital Age”
Seth Price, VP of Marketing & Branding – Placester
“Modern marketing isn’t about convincing people – it’s about getting their attention.” – @sethprice #NARAnnual pic.twitter.com/BRFXrG38NS
— Placester (@placester) November 5, 2017
The home buyer journey is fragmented. You have to train your customers to view you as a valuable resource throughout the process. #NARAnnual pic.twitter.com/BQvuv0wtbZ
— Placester (@placester) November 5, 2017
Educate, entertain, and inspire your sphere of influence. The conversions will come. #NARAnnual pic.twitter.com/bqCLFifpqS
— Placester (@placester) November 5, 2017
We have some homework for you, #NARAnnual! Identify 25 of your superfans & nurture them w/pies, phone calls, invitations & house visits. pic.twitter.com/ejP59PrbQX
— Placester (@placester) November 5, 2017
“5 Keys to Building Your Brand”
Nobu Hata, Director of Member Engagement – National Association of Realtors
“No one puts their pants on one day and says ‘I want to buy a house.’ They all research. What do you offer that Google does not?” #NARAnnual pic.twitter.com/reweY1q2z3
— Placester (@placester) November 6, 2017
Ask at your home buyer orientation – “You had a choice. Why did you pick me?” Get reviews & use clients in your marketing. #NARAnnual pic.twitter.com/KDq1e1qJwG
— Placester (@placester) November 6, 2017
People have the Internet to find houses. Do what technology cannot. – @nobuhata #NARAnnual pic.twitter.com/RChtgeEosX
— Placester (@placester) November 6, 2017
Instead of sending a holiday card to past clients, send an update on how much their home value has increased over the year. – @nobuhata
— Placester (@placester) November 6, 2017
“#GetSocialSmart: How to Hone Your Social Media Strategy”
Katie Lance, CEO & Owner – Katie Lance Consulting
A few #Contentmarketing tips from @katielance: Be yourself, think beyond the now, and remember it’s a marathon – not a sprint. #NARAnnual pic.twitter.com/vO4bcFzYKT
— Placester (@placester) November 5, 2017
To cut down on a noisy Facebook feed, @katielance says to build 2 lists – clients, and potential clients – that you can follow. #NARAnnual pic.twitter.com/sgW72Oa4OJ
— Placester (@placester) November 5, 2017
“Prepping for Performance: How to Give a Dynamic Presentation When Working With Buyers and Sellers”
Stephen Antoni, Mott & Chace Sotheby’s International Realty
Real estate is 80% social, 20% business. To get the door key to someone’s house, they need to trust you first. Sell them on you! #NARAnnual pic.twitter.com/DJYMMFUqye
— Placester (@placester) November 5, 2017
“Today’s Top Tech Tips for REALTORS”
Kristi Kennelly, Move Inc.
Hot tip from Kristi Kennelly: Use @Camtasia to create a 1-min market update video for home buyers. #NARAnnual pic.twitter.com/qy6oS12PDg
— Placester (@placester) November 5, 2017
Another Tech Tip from Kristi Kennelly: Use “Clips” by Apple to record a captioned selfie video for free. #NARAnnual pic.twitter.com/KnP03hHuvf
— Placester (@placester) November 5, 2017
NAR Annual 2017 may be over, but there are still many more industry events coming up in the months ahead.
Check out our Complete Guide to Real Estate Conferences to discover the best conventions happening nationwide.
Also, don’t forget to follow Placester on Twitter and Instagram for more great real estate marketing content!
Published on November 7, 2017
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