Master Real Estate Marketing: 3 Steps for Agent Success
By Carolyn Berk
About Agent Basics
The path to becoming a high-earning real estate professional is different for every agent. However, to be successful, there are several real estate marketing tools that every agent must use.
In today’s digitally-driven marketplace, the tools you use for your real estate marketing activities can make a huge difference in the success of your business.
Yet with so many options available to real estate agents, its not always clear which strategy will result in greater market share, increased lead generation, or more closed deals.
Here’s what you need to focus on in order to grow your business and start the journey to becoming a million dollar real estate agent.
1. Pick real estate marketing tech tools that align with your business goals
If you’re not sure which tools are best to help guide you (or your team) to success, ask yourself the following questions:
- Who are the core people that need to be using these real estate marketing tools?
- What are you trying to accomplish with these tools in order to reach your goals?
- What’s your timeline for achieving your business objectives?
- Where do you need to have a strong marketing presence in order to convert more business?
Once you have answers to these questions, you’ll have a better idea of the devices, software, apps and other real estate technology that best fit your goals.
Regardless of what you’re hoping to achieve, there are several pillars of real estate marketing tools that every agent needs. For example: an IDX website, a CRM system and an email automation platform.
What else should be in your real estate marketing tech toolbox?
Check the list below, and research any solutions that your marketing plan may be missing.
2. Build a strong real estate marketing strategy
Whether you’re just starting your career in real estate or you’re a seasoned veteran, you’ll need a strong real estate marketing strategy to ensure that you’ll still be converting leads in the years to come.
Before you purchase software or pursue potential leads, check to make sure you have the following in place:
Each of these elements is an important part of your real estate marketing strategy. The following resources can help you excel at each of them:
- The New Real Estate Agent’s Guide to Licensing, Lead Generation, and More
- Creating a Real Estate Business Plan: Free Template
- How Targeted Content Can Help You Find Your Best Real Estate Buyer Leads
- How to Begin your Real Estate Marketing Strategy (with Free Planning Worksheet)
3. Step up sales and outreach
Once you have your real estate marketing plan in place, it’s time to take it to the next level! Building out your lead nurture plan will help you increase client conversions and continue a steady stream of lead generation for your business.
Email campaigns are an important element of lead nurturing. This is the easiest way to connect with a lead one on one, and keep your real estate business in the forefront of their mind.
While there are many strategies to try when running a drip email campaign to potential leads, these four types of emails are a good starting point:
Most importantly, make sure all your follow-up marketing includes a strong human factor.
Your leads will naturally remember and have a positive reaction to emails or other real estate marketing materials that feel friendly and personable. You’ll resonate with leads if you remember that the heart of all your real estate marketing activities is the human factor. They need to know that you don’t just want their business; you also genuinely care about helping them buy or sell their home.
Looking for more guidance on your path to becoming a million dollar real estate agent? Download our ebook to learn more strategies that will super-charge your journey to success.
Published on November 20, 2017
Written by Carolyn Berk
I am a Content Marketing Associate at Placester, where I regularly share helpful real estate marketing strategies through Placester's Academy.