Improving Your Google Analytics Outcomes with Marketing
By Erik Devaney
About Web Analytics
Google Analytics can provide you with a wealth of information about how your real estate website is performing. What it can’t do, unfortunately, is take action to improve your site’s performance. But fear not! As a capable real estate marketer, the power to improve your Google Analytics outcomes is in your hands.
Here are a few tried and true examples of how you can use what you’ve learned in Google Analytics to inform your marketing efforts and boost your numbers:
Create More Content
Low site traffic levels got you down? One solution is to ramp up your content production by publishing blog posts, videos, and other media more frequently. Adding fresh, relevant content to your site will help you rank higher on search engines, making it easier for customers to find you. You’ll also have a lot more content to share on social networks, which can further increase your online presence.
While content alone can go a long way in improving your Google Analytics outcomes, optimizing your content with relevant keywords will make it even more effective. To see what keywords visitors are using to find your website, head to the “Traffic Sources” standard report, click on “Search,” and then click “Organic.”
You can also use free online tools (like Google’s Keyword Tool) to see how competitive different keywords are. (Pro tip: Nearly 70 percent of homebuyers who take action on real estate websites begin their searches with local keywords, such as “Boston homes for sale.” So keep that in mind during your keyword research!) Once you’ve identified some keywords that you want your site to rank for, start weaving them into your content.
Integrate Social Media
If your content isn’t getting the type of social traction you had hoped for, the problem could be that you’re not making it easy for your audience to share. To address this problem, make sure that all of your content (including your listings) is outfitted with share buttons for all of the major social networks. By making it easier for folks to share your content to Facebook, Twitter, Google+, LinkedIn, and Pinterest, you’re increasing the likelihood with which your message will be spread and your website will be discovered by interested parties.
Want to learn more? Download our free eBook below: An Introduction to Google Analytics for Real Estate.
Published on May 14, 2013
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Written by Erik Devaney
As Placester's Content Manager, my mission is to create and promote engaging, educational resources that help real estate professionals succeed. Content marketing, inbound marketing, blogging, and SEO are my specialties. I'm always on the lookout for innovative ways to drive leads and connect real estate professionals with new customers.