Real Estate Marketing Academy

[Slideshow] 9 Simple Steps Every Real Estate Agent Should Follow

By Colin Ryan


As any experienced real estate professional will tell you, there’s no set formula for working as an agent or broker. While this means there are a variety of paths to success, it also leaves many new agents feeling lost about how to start out in the business. That uncertainty is all the more troubling in the current real estate climate. According to the Bureau of Labor Statistics, real estate agent employment is expected to grow by 11 percent through 2020. While this signals an industry on the rebound, it also means more competition going forward, with more agents vying for the same business. Not surprisingly, many working Realtors are feeling the pressure: last year, 25 percent said they weren’t sure if they’d still be working in real estate by 2014.

Nevertheless, whether you’re a brand new Realtor wondering how to get started, or a struggling agent looking for guidance, you don’t have to figure it all out on your own. Regardless of which path you choose, here are nine fundamental steps to ensure you get off to a strong start in real estate.

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There’s no roadmap for working in real estate.

Still, there are a few simple steps you can take to help you find your path more quickly and easily.

Step 1: Settle Down.

Choose an office or broker that matches your style and provides the tools you need for success.

Step 2: Dig In.

Read the manual. Get to know your colleagues. Volunteer for floor duty and other office tasks. Show others you’re ready to work, and they’ll be more willing to help you.

Step 3: Reach Out.

Tell your friends, family, and acquaintances about your new career. Get involved in your community. Make sure everyone knows how to contact you.

Step 4: Follow Up.

Contact leads with a concrete objective in mind: an email address, a signup for your newsletter, etc. Be patient, but persistent.

Step 5: Build a Website.

Create a hub for your marketing efforts. Show off not just your listings, but also your professionalism and expertise.

Step 6: Find Your Niche.

Become an expert on the areas you serve. Look for opportunities to dominate a particular market or property type, from foreclosures to condominiums.

Step 7: Use the Right Tools.

Help yourself and your customers by embracing today’s technologies: mobile devices, social media, cloud storage, client relationship and transaction management software, etc.

Step 8: Track Your Progress.

Set weekly, monthly, and yearly goals for everything from budgeting to leads and sales. Use Google Analytics and other tools to measure your success and adjust your tactics.

Step 9: Study, Learn, Grow.

Continue your real estate education with mentors, blogs, books, courses, and conferences.

Want to learn more about starting out strong as a new real estate agent? Download our free eBook: The Beginner’s Guide to Being a Real Estate Agent.

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