Marketing Genius

Insights from the most brilliant minds in real estate

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"I was never going to be the graphic designer: I was going to be the art director."
- Vija Williams
The Long Game with Vija Williams

What are the responsibilities of a real estate professional? These days, the answer isn’t so simple. From designing websites and logos, to blogging and social media, to managing all kinds of software, today’s real estate pros have a wider range of tasks than ever before. Sometimes, with all that extra work, agents lose sight of…

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"Some people are too busy to ever be successful."
- Katrina Benton
A System for Success with Katrina Benton

When asked why they don’t use content marketing to promote their businesses, real estate agents have all kinds of explanations. They say they’re too busy, or they tried it and it didn’t work, or their market is too competitive. But Katrina Benton is here to debunk all these excuses, and then some. Some people are…

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"In my experience, my friends, family, people I thought maybe I would get business from…that did not prove to be true because those people knew that I was new in the business"
- Lindsay Reishman
Starting Over with Lindsay Reishman

Real estate agents face a unique challenge in deciding where to hang out their shingle. Do you join a franchise for the brand recognition and resources? Do you opt for an indie brokerage with more flexibility and local authority? Or do you strike out on your own and start a new business? As it happens,…

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"[Your mentors] have so much to teach you, and they don't even know they're teaching."
- Melissa Boucher
The Road to $20 Million with Melissa Boucher

When it comes to advising new or aspiring agents, there are two persistent myths. Some folks say you can start earning right away in real estate. Others tell rookie it’ll be months before they make their first deal. But for Melissa Boucher, the first six months weren’t for making money: they were for learning. [Your…

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"I made it to the top agent at that office…and the top five in the state. [But in] my tax returns that year, I made 10 grand, and it was all because of ego."
- Pat Hiban
The Ego Problem with Pat Hiban

Real estate is built on personal branding. Whether you work for a major franchise or an indie brokerage, your first responsibility as an agent is growing your own list of clients and prospects. And with all that branding comes ego. It’s everywhere, from bus stop ads to websites and everywhere in between. Some would argue…

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"If they're just starting to [think about] where they want live...I'm not taking them to show them listings. I'm trying take them to…areas of town so they can see where they want to live first."
- Steve Jolly
Killing Cold Calls with Steve Jolly

For many real estate agents, the 2008 housing crash was a disaster. Yet even in the darkest days, there were still corners of our  industry that found a way to thrive. Distressed sales, for instance, made up almost a third of all real estate transactions in 2009, with real estate owned properties taking the biggest…

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"Treat your website not as your business card…[but] as your retail store or your mall."
- Irina Kim Sang
Finding Your Niche with Irina Kim Sang

One of the first lessons we learn when entering the working world is what it really means to start at the bottom. Whether it’s writing parking tickets as a police officer, sweeping floors at a hair salon, or processing endless data at a corporate job, working your way up the ladder is an often unpleasant…

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"Being successful in any business, it doesn't come down to a million things. It comes down to just doing maybe three things every day."
- Tim & Julie Harris
Extreme Ownership with Tim & Julie Harris

In the age of digital marketing, where there’s so much choice and so many distractions, it’s easy to find a reason why a listing or a lead didn’t go your way. Maybe that buyer wasn’t actually ready. Or maybe that seller decided to list with an old friend. But for Tim and Julie Harris, there’s…

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"I don't care how many houses you sell that first year...Are you seeing what the coordinator does? Are you making your follow-up calls?"
- Brad Allen
Exceeding Expectations with Brad Allen

In an industry that runs on commission, it’s easy to see why a lot of real estate professionals are reluctant to make a significant up-front investment in their clients. But in today’s competitive atmosphere, more agents, teams, and brokerages are beginning to see the value of going the extra mile for their clients. Brad Allen…

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"The way you actually build brand is by working. [It's] by selling something, it's by taking a listing, it's by showing property, and by helping consumers transact…That's building brand."
- Matt Beall
A Working Brand with Matt Beall

With its beautiful beaches, tropical climate, and picturesque views, life in Hawaii is enough to make anyone a dreamer—all except for Matt Beall. He has his feet planted firmly on the ground. The way you actually build brand is by working. [It’s] by selling something, it’s by taking a listing, it’s by showing property, and…

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