Essential reading for agents, brokers, and real estate marketers looking to build a website that drives business.
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If you’re like the majority of real estate professionals, you already understand the importance of having a website. According to the National Association of REALTORS®, 62 percent of Realtors have personal websites for real estate business purposes, separate from the websites of their parent companies. What we can’t glean from this statistic, however, is how many real estate professionals have great websites that help them get found online and that drive leads and referrals.
This comprehensive guide will cover:
- Choosing a domain name
- Building a site that works on all the mobile devices
- Making IDX search work for your customers
- Creating content that people will love
- Optimizing for lead capture
- Making your brand look amazing online