Is Placester’s NAR Edition Right for You?
By Colin Ryan
Yesterday, Placester announced our exclusive NAR Edition, a free agent website for NAR members. You may be wondering: “Is a NAR Edition website right for me?” Whether you’re currently using Placester through the REALTOR Benefits® Program, or exploring Placester’s options for the first time, here’s what you need to know.
In creating Placester’s NAR Edition, we’ve tried to make it as easy as possible for every REALTOR®, regardless of budget or experience, to get their business online. That means making a Placester website even more affordable—in this case, free—but it also means focusing on a core set of features that, based on our research, create the most value for both agents and consumers.
For this reason, we’ve curated some fundamental features that any agent can put to work for their business. That includes IDX listing integration and search capability, beautiful mobile-ready design, customizable branding, social media integration, and our most popular page templates.
Should I sign up?
Placester’s NAR Edition websites can be used in a variety of ways. If you’re a new or veteran REALTOR® with a minimal web presence, Placester’s NAR Edition websites are the perfect solution for building an affordable, professional online foundation for your business.
If you’re an experienced REALTOR® with an existing website, either through Placester or from another provider, you can still employ our NAR Edition to create a second site that caters to a specific niche. For instance, you can use your NAR Edition website with Placester’s global listing filters to target a certain audience (e.g. sellers, rentals, investment), geographic area (e.g. zip code, neighborhood), or property type (e.g. multifamily, commercial).
I have a $5 website through the REALTOR Benefits® Program. What should I do?
Under our former REALTOR Benefits® offer, NAR members could create a Placester website with some enhanced features (e.g. blogging, featured listings, additional site designs, unlimited pages) at a discounted rate of $5 a month. If you’re currently using a $5 Placester site, and taking advantage of these additional features, don’t worry: you can continue using your current site for as long as you want, at the same price.
If you’re looking to grow your real estate business more quickly, consider upgrading to one of our advanced subscription bundles. Or, if you’re looking to save money, and not interested in extra features, Placester’s NAR Edition websites are a great option.
Don’t wait to start building your business online: take the first step with a free NAR Edition website. To learn more about Placester’s NAR Edition websites and other exclusive offers for REALTORS®, visit placester.com/NAR. To start building your NAR Edition website, click here.
Published on May 18, 2017