Introducing Lead Search and Lead De-duping

By Matt Barba

Placester News, Feature Release

When it comes to real estate CRMs, agents and brokers want and need a modern, intuitive software that simplifies their lead management efforts. Industry pros who use Placester now have two new features at their disposal that can make their day-to-day substantial easier — particularly their lead management strategies.

We’re proud to announce the releases of Lead Search and Lead De-duping for Placester, two upgrades to our all-in-one real estate marketing solution that can enhance agents’ and brokers’ abilities to organize leads and clients in our platform.

Find Your Contacts with Ease Using Lead Search

Placester Lead Search real estate marketing

The ability to see all of your real estate leads at a glance is vital to quickly and efficiently prioritizing your nurturing activities. To make this process easier for our agent and broker customers, we now offer Lead Search.

Simply enter the first name, last name, email address, or phone number for a given contact in the back end of Placester, and you’ll see their information populate instantly in real-time.

Our goal is to continue to make real estate pros’ jobs considerably easier. With this feature, we believe agents and brokers using our system will save lots of extra time they can allocate to their other business tasks (like optimizing their IDX websites).

Eliminate Duplicate Contacts with Lead De-duping

Placester real estate lead management

With Lead De-duping, agents and brokers who use Placester are notified when they manually add a new lead our system identifies as a duplicate of an existing lead.

For duplicate lead information already in these real estate pros’ lead databases prior to the feature release, Placester also alerts our customers to these instances and prompts them to delete the duplicate details, like email addresses and phone numbers, and merge contact profiles.

The implementation of this new, beneficial feature means our agent and broker customers can rest easy knowing we can help their real estate lead management and prevent conflicting data from entering their Leads database.

With Lead De-duping, Placester ensures real estate pros can focus on what matters most for their businesses: generating, nurturing, and converting their home buyer and seller leads.

No setup is needed to get started with Lead Search or Lead De-duping in your Placester account, and the features are available to all Placester agent and broker customers, each of whom can access the new feature in their dashboard.

To learn more about these features and other Placester tools and services, contact our team at or 800-728-8391.


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