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The Marketing Genius Podcast Is Here

By Colin Ryan

Placester News

It’s finally arrived: The Marketing Genius Podcast is now live!

Hosted by Placester CEO Matt Barba and VP of Industry Relations Seth Price, The Marketing Genius Podcast takes you behind the scenes with the most brilliant minds in real estate to uncover the latest digital marketing tools and strategies for your online arsenal.

To listen or subscribe, head to placester.com/podcast, or check us out on iTunes. We’re launching with four stellar episodes featuring some of the leading voices in our industry:

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Jeff Turner, RealSatisfied

As President of RealSatisfied, Jeff Turner is on a mission to show real estate agents, brokers, and brands the true potential of customer feedback. RealSatisfied allows real estate professionals to send in-depth surveys to clients, offering more insight into what consumers really want, and how agents can improve their businesses to serve them better. “Listening is the most important skill that any businessperson has to have,” Jeff told us. With RealSatisfied, Jeff is committed to helping real estate marketers improve that skill. Read More

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Katie Lance, Katie Lance Consulting

For most real estate marketers, Katie hardly needs an introduction: she’s been a leading voice for digital in the industry for quite some time. Now, with Katie Lance Consulting, Katie speaks at digital marketing events across the country and advises companies in the real estate industry and beyond. In this interview, we sat down with Katie to talk about content strategy, the power of video and live streaming, and how to stay focused amid all the “shiny objects” of today’s digital marketing world. Read More

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Chris Smith & Jimmy Mackin, Curaytor

As anyone with a browser and an email address can tell you, there’s a lot of bad marketing out there, especially in real estate. Chris Smith and Jimmy Mackin are on a mission to put an end to this trend once and for all. As co-founders of Curaytor, these two are helping some of the top real estate teams in the country build better brands online. In this episode, Chris and Jimmy explain how real estate professionals can overcome digital overload and become more effective digital marketers. Read More

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Dan StewartHappy Grasshopper

For Happy Grasshopper CEO Dan Stewart, personalization is the key to success when it comes to email marketing. “One of the common mistakes is to make what you’re sending instantly identifiable as marketing,” Dan told us. “As recipients of messages, we know what to expect.” To address this problem, Happy Grasshopper has taken the innovative approach of assigning each customer a copywriter to craft emails that reflect their unique brand and personality. Today, Happy Grasshopper helps thousands of clients in dozens of industries connect with audiences. Read More

If you like what you hear, be sure to give us a review on iTunes!

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Placester Acquires RealSatisfied

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