Introducing Plans, Placester’s New Email Marketing Toolset
By Matt Barba
Creating a sales pipeline starts with an effective website platform for capturing and organizing real estate leads. But turning those leads into actual transactions requires an automated system for staying in contact and keeping them engaged.
Welcome to Plans, Placester’s new real estate email marketing toolset that makes it easier than ever for agents to nurture each of their leads from start to finish.
With Plans, you can move buyer and seller leads through the sales cycle via drip email campaigns, sending targeted messages automatically. You can configure your own campaigns and messages, or choose from pre-configured templates designed to help you keep buyers and sellers engaged, brand your real estate business, and gain referrals from new and existing contacts.
Plans can help you:
- Convert leads at a higher rate: Use our pre-written email templates (or create your own) to send personalized, automated messages on your preferred schedule after leads take action on your website or via email.
- Enhance lead follow-up: Track which leads need follow-up to ensure all of your prospects receive the attention needed to move them through the sales funnel.
- Promote yourself efficiently: Establish your brand with our branding email templates to build trust and relationships with potential home buyers and sellers.
- Organize your email marketing: Keep tabs on the emails you send to leads through the Plans dashboard, where you can edit, clone, and delete existing templates as needed.
Plans can help any agent — tech-savvy or not — realize their real estate marketing goals with incredible ease.
To learn more about Plans and how it can enhance your email marketing, contact our team at firstname.lastname@example.org or 800-728-8391.
Published on May 21, 2015
Written by Matt Barba
Matt Barba is the co-founder and CEO of Placester, a real estate technology company based in Boston. Placester makes it inexpensive and simple for real estate professionals, developers, and their partners to create real estate websites. Matt is a 8-year real estate industry veteran; initially an agent and more recently as a technologist and author of the most widely used real estate WordPress plugin Builder.