Placester Introduces Chicago Website Design, Exclusively for NAR Members
By Matt Barba
Boston, MA – April 29, 2015 — Placester, a marketing platform that connects real estate professionals and consumers, today launched Chicago, a new website design exclusively for REALTORS® that will be added to the platform’s existing gallery.
With seven premium themes available in its design gallery, Placester gives real estate professionals the tools they need to establish a high-quality web presence. In developing its design themes, Placester crafts every line of code with real estate marketing in mind. The platform puts a focus on clean, modern and visual sites, giving home buyers a Google- or Amazon-like home search experience. Additionally, Placester’s commitment to responsive design ensures each website will display and function seamlessly across multiple devices with different screen sizes, whether on a phone, tablet, desktop, or laptop.
Placester has joined forces with the National Association of REALTORS® to offer NAR members discounted pricing on Placester’s offerings, as well as sites with built-in NAR branding. “We’ve partnered with the Member Benefits team at NAR to make it easier for real estate professionals to launch their web presence, establish their personal brand, and begin marketing themselves online,” said Matt Barba, CEO and co-founder of Placester.
Currently available only to NAR members, the Chicago design includes a full-width slideshow for featuring beautiful images, a quick search overlay for browsing listings, and a customizable call-to-action for prompting visitors to reach out. Chicago also includes sections for featured properties, blog posts, and customer testimonials, along with a lead capture form for visitors to enter contact information.
To learn more about Placester’s website designs, visit the design gallery.
Placester fuses technology and design to dramatically improve the home buying process for consumers, brokers, and agents. The Placester marketing platform provides real estate professionals with MLS integration, high-resolution visuals, responsive design, and mobile optimization, as well as marketing tools for Facebook advertising, Google AdWords, and other channels. Currently serving over 100,000 real estate professionals, Placester is the sole website provider for REALTOR Benefits®, the official member benefits program of the National Association of REALTORS®. To date, the company has raised $22 million in funding, and is backed by New Enterprise Associates (NEA), Romulus Capital, and Techstars.
Published on April 29, 2015
Written by Matt Barba
Matt Barba is the co-founder and CEO of Placester, a real estate technology company based in Boston. Placester makes it inexpensive and simple for real estate professionals, developers, and their partners to create real estate websites. Matt is a 8-year real estate industry veteran; initially an agent and more recently as a technologist and author of the most widely used real estate WordPress plugin Builder.