[Case Study] Lindsay Reishman: Placester the Perfect Brokerage Solution
By Matthew Bushery
Business: Urban Compass Washington, D.C.
In need of a real estate website solution for the team of agents at his esteemed Washington, D.C., brokerage, Lindsay Reishman turned to Placester. The reason? Placester’s responsive, IDX-integrated websites allow Lindsay’s 26 agents to provide great online user experiences that lead to loyal visitors, new prospects, and more closed deals. Reishman puts a premium on maintaining the professional brand image of his brokerage, and the ease of administering Placester sites helps his agents keep their online presence fresh.
Along with implementing Placester’s real estate marketing tools for his agents, Reishman is welcoming a new partnership with New York City–based real estate firm Urban Compass and an exciting new role, meaning things are looking up for this experienced entrepreneur-turned-broker and his newly transformed venture.
Tell us a bit about your career background. How did you end up working in real estate and, eventually, owning and operating your own brokerage?
I initially worked at Score, which was a subsidiary of Kaplan and a for-profit education program. I realized I liked the entrepreneurial side of the business more than the educational side, so I got into real estate in 2004. I grew my sales business over the years, working at both boutique brokerages and a big brand. Then, in 2009, I decided to start my own brokerage, Lindsay Reishman Real Estate.
Essentially, I saw an opportunity to fill a need in the Washington, D.C., real estate market by offering exceptional administrative support to agents, so they could spend more time working with their clients.
You recently made the switch for your agents to start using Placester’s real estate websites. Why did you make the transition to Placester sites?
We were looking for a platform that would allow us to provide fully responsive, semi-custom websites, with an IDX solution for our agents. Placester came highly recommended and offered the services we were looking for in a real estate website solution.
Given the importance for real estate agents to have a comprehensive online presence, what advice do you give your agents to ensure digital marketing success?
I think that, more than anything else, an agent’s real estate website needs to look professional and be up-to-date. Don’t take on more than you can keep up because nothing’s worse than a stale website.
How has online marketing helped LRRE with its marketing, sales, and brand awareness efforts over the years?
We have found that consumers go online to do lots of research on the brokerage and/or agent they’re considering working with. That means it’s very important that you communicate your brand online in a way that instills confidence in potential clients.
LRRE recently partnered with NYC-based firm Urban Compass. What can you tell us about this new relationship? What does this mean for your firm’s future?
We are very excited about being acquired by Urban Compass. We believe that Urban Compass will be a huge success in Washington, D.C., as it has been in New York. The new partnership provides us with the support and resources that we will need to be the preeminent brokerage in the greater Washington, D.C., region.
Published on December 16, 2014
Written by Matthew Bushery
I’m the Sr. Content Creator for Placester, where I educate real estate professionals about modern marketing and, in turn, help agents and brokers make the most of their online presence, earn more traffic, and generate more leads and business.