[Case Study] Matt Phipps: Placester Powers Consistent Marketing

By Andrew Rapp


Name: Matt Phipps, Realtor, Communications DirectorMattPhipps

Business: Phipps Realty


Real estate has run in the Phipps family since Joyce Phipps founded their namesake business in 1976. It’s no surprise, then, that Joyce’s grandson Matt, steeped in the industry since birth, has risen to the top. He is the current Chairman of the National Association of Realtor’s Young Professionals Network and was previously named as one of Realtor Magazine’s “30 Under 30.”

In addition to his industry leadership, Phipps is a busy agent serving the East Greenwich, Warwick, North Kingston, Providence, Cranston, and Newport communities of Rhode Island, along with parts of Massachusetts. Sophisticated, strategic online marketing enables his success, powered by a Placester website.

What activities do you consider most important for bringing visitors to your site?

Your website address/URL should appear everywhere your name and contact information appears: business card, email signature, etc.

Sharing your blogs, listings, or other content from your website on Facebook, Twitter, and Instagram is essential and, quite frankly, it’s very easy to organize to blast out to all preferred social media platforms with a simple click.

If you are doing paid advertising, whether it be print or as a pay per click on websites or social media platforms, make certain your site is directly mentioned and perhaps promote a specific blog or feature on your site that you think will engage viewers and make them more likely to click on another page/section of the site.

What features of your Placester site have you found most useful?

Placester sites have basically anything and everything you’d need to create an excellent real estate website. The site itself isn’t too complex and extremely user-friendly, so Realtors without a tech background can easily operate it.

I like how sleek, yet simple the overall design looks, especially on a mobile platform. You have the built in IDX components, there are lead generating systems in place, and it is so easy to compose a blog by simply banging around a couple keys and clicking “submit.”  Placester provides a beautiful template or canvas — it’s up to you to draw/paint however you’d like.

Approximately what portion of your new buyer or seller leads have researched you on the web prior to making contact?

If it’s someone that I haven’t already worked with or know personally, it’s probably close to 100%. They may look at my listing before reviewing me and my services, but as the primary point of contact I’m their next click.

If I meet someone at an open house and make an overture to work as their buyer’s agent, it’s my expectation that they’ve Googled me and visited my website on their drive home or a few hours later when they’re sitting in front of the computer. With so many Realtors out there, the consumers know they have options and want to make certain they are getting the best Realtor for them.

What’s one tip you would give to agents building their first site?

Be consistent! I’ve never had problems coming up with new blog ideas or material for content. The important piece is to constantly post. There is no reason to be discouraged if you don’t have thousands of unique visitors to your new blog or hundreds of shares with your new listing. Be patient, and think about it like you are building a house: Lay the foundation first!


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