Placester Launches Developer Platform for Real Estate
The Placester team is excited to announce the launch of a completely integrated and fully customizable platform, which allows real estate professionals and their developers to build and launch real estate websites.
The platform has four components: a RESTful API, a fully responsive IDX plugin for the WordPress CMS, a theme-framework, as well as an extensive gallery of themes. Using this open source platform, developers can use any Placester theme, build their own themes, or purchase themes directly from theme providers.
One of the most significant benefits of the new platform is its potential for real estate search. Previously, agents were limited to a few standard property search parameters. With Placester’s platform, agents and developers can customize search and property detail pages to sort and filter listings by any kind of data provided by an MLS. This allows for a search experience that’s tailored to consumers in a particular market. If, for instance, you’re an agent working in a winter vacation destination, you can easily create a custom search page ranking properties by distance to popular ski areas. Agents can also set search filters for everything from specific home appliances to historic landmarks
The Placester platform is currently being used by prominent real estate website companies, including Curaytor and Union Street Media.
- Click here to learn more about our partnership with Curaytor
- Click here to learn more about our partnership with Union Street Media
The new platform also makes it super simple for real estate professionals to integrate third-party software applications with their Placester websites. At the time of this launch, our platform integrates with two leading relationship management systems: Contactually and Follow Up Boss.
- Click here to learn more about our partnership with Contactually
- Click here to learn more about our partnership with Follow Up Boss
At Placester, our mission is to empower real estate professionals to succeed. As part of that mission, we’ve made our new platform available to all developers and partners in the United States and Canada. The platform includes all of the functionality that Placester uses internally, with no additional fees or licensing limitations.
Published on July 16, 2013
Written by Matt Barba
Matt Barba is the co-founder and CEO of Placester, a real estate technology company based in Boston. Placester makes it inexpensive and simple for real estate professionals, developers, and their partners to create real estate websites. Matt is a 8-year real estate industry veteran; initially an agent and more recently as a technologist and author of the most widely used real estate WordPress plugin Builder.