Introducing Franklin, a Responsive Theme for Neighborhoods


By Colin Ryan

Placester News, Feature Release

A responsive theme with a local focus

In keeping with our mission to provide a variety of high-quality, mobile-ready real estate website designs, we’re pleased to announce our newest responsive theme: Franklin.

Like Plymouth, our first responsive design, Franklin automatically adjusts its layout and elements to fit your screen, offering users the best viewing and browsing experience no matter what device they’re using. Unlike non-responsive mobile designs, Franklin doesn’t sacrifice functionality, giving smartphone and tablet users the same client login and rich search experience they get on a desktop site.

Franklin is also neighborhood-oriented, allowing agents to emphasize their local expertise by organizing their listings and content according to the areas they serve. With the customizable map on the homepage, you can use polygons to draw and highlight specific neighborhoods. Customers can also search and browse your listings by neighborhood and learn more about each area on specific neighborhood landing pages.


In addition to its local focus, Franklin is geared toward driving visitor engagement, with frequent and fully customizable calls-to-action. Franklin also gives you the option to offer your valuable downloadable content in exchange for a visitor’s contact information.

Finally, Franklin’s muted color palette and clean layout allow you to highlight what matters most to visitors: your content. Whether it’s unique listings, beautiful photos, or informative, neighborhood-focused blog posts, Franklin’s understated elegance ensures your site content will take the spotlight.

Like Placester’s other real estate website themes, Franklin integrates with your MLS data and has IDX search built in, giving visitors easy access to all of your listings.

Visit our theme library to learn more about Franklin’s features and how you can get this theme set up on your real estate site.

Want to see the Franklin real estate website theme in action? Check out our demo site.

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