When it comes to digital marketing, email may be tried, but it’s still true. With that in mind, we’ve collected some of our favorite resources from around the web with tips for planning, implementing, and measuring your email marketing campaigns.
With all the focus on social media, video, mobile, and so many other emerging marketing strategies, it’s easy to forget about email. Our primer for email marketing offers statistics that prove it’s still important, and shows how you can take advantage of it.
The marketing experts at HubSpot offer insight on some more advanced topics, including how to start campaigning from a new IP address, designing for mobile interfaces, and figuring out how often to email your customers.
This 45-minute webinar, hosted by Inman News Chief Evangelist Chris Smith, provides an exhaustive rundown of several topics related to email marketing, including when to email customers, how to craft a perfect call to action, and which programs you can use to automate and track your campaigns. Also includes the slides used in the presentation.
Ashley Zeckman explains how you can get your recipients to take the first step in email marketing: opening your message. Tips include how write an effective subject line, how to avoid spam filters, and the open rates you should shoot for when it comes to your industry.
As the Communications Manager at Placester, it's my goal to cut through all the jargon and provide real estate professionals with useful insights, tools, and strategies to grow their businesses and connect with consumers online.