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Real Estate Marketing Links: Email Marketing

By Colin Ryan

Guides & Tips

Our favorite resources on email marketing from around the web.

Check Your Inbox

When it comes to digital marketing, email may be tried, but it’s still true. With that in mind, we’ve collected some of our favorite resources from around the web with tips for planning, implementing, and measuring your email marketing campaigns.

Why You Shouldn’t Delete Email from Your Marketing Strategy – The Placester Blog

With all the focus on social media, video, mobile, and so many other emerging marketing strategies, it’s easy to forget about email. Our primer for email marketing offers statistics that prove it’s still important, and shows how you can take advantage of it.

7 Expert Email Marketing Tips You’re Probably Missing Out On – HubSpot

The marketing experts at HubSpot offer insight on some more advanced topics, including how to start campaigning from a new IP address, designing for mobile interfaces, and figuring out how often to email your customers.

25 Awesome Email Marketing Tips [Webinar Recording + Slides] – Inman Next

This 45-minute webinar, hosted by Inman News Chief Evangelist Chris Smith, provides an exhaustive rundown of several topics related to email marketing, including when to email customers, how to craft a perfect call to action, and which programs you can use to automate and track your campaigns. Also includes the slides used in the presentation.

5 Email Marketing Tips for Increased Open Rates – Top Rank Blog

Ashley Zeckman explains how you can get your recipients to take the first step in email marketing: opening your message. Tips include how write an effective subject line, how to avoid spam filters, and the open rates you should shoot for when it comes to your industry.

25 Email Marketing Tips and Tactics – Infusion Soft

That’s right—25 more tips for designing, writing, measuring, and improving your email marketing strategy.

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