Real Estate Marketing Links: On-Page SEO
By Colin Ryan
With all the noise out there about the importance of social media and sharing when it comes to gaining traction for your website, it’s easy to forget that there are lots of things you can do to optimize your pages for search engines before they even go live. Here are some of our favorite on-page SEO guides, videos, graphics, and tools from around the web.
The folks at SEOMoz chart and graph key concepts related to tweaking your page elements to achieve maximum search engine juice, including the impact of a page’s user experience on your ranking and the dangers of keyword stuffing.
In this ten-minute video, Chris Fernandez of Biquitous discusses the five SEO prerequisites for any post or page, providing tips along the way for everything from choosing a URL, to writing strong meta descriptions, to how often you should link to external websites. With lots of dos and don’ts and plenty of specific examples, this video is a must-see survey if you’re feeling lost when it comes to on-page SEO.
Kristen Schachinger gives the age-old meta tag a much needed update for the new search era, explaining which tags are still important, which are obsolete, and which do more harm than good. The guide also serves as a primer for beginners, explaining the various types of meta tags with examples of HTML and screencaps to show what all that behind-the-scenes code translates to on a user’s SERP.
Keyword density may not be the end-all-be-all of on-page SEO anymore, but it’s still important in ensuring that both search engines and the people who use them find your content. This tool breaks page content down, showing you not only the most common words, but also the most common two- and three-word phrases by percentage. You can analyze your own posts, or your competition’s pages to discover better keywords and phrases you may not have thought of before.
If you’re thinking of revamping or redesigning your real estate website, you’ll want to make sure you don’t lose the search engine ground you’ve fought so hard for. Our guide explains how to manage keywords, site maps, and internal/external links during the transition so you can keep the traffic you already have, while benefiting from the boost a sleek new site will give you.
Published on June 16, 2011