Naturally, you were so busy lavish attention and gifts on your mother (or, at least, frantically shopping for last-minute cards and flowers) that you missed a few of this weekend’s best tech and digital marketing links. Get up to speed with some of our favorites.
Mark Toppenberg breaks down Google’s most significant algorithm changes from the past year, and explains how real estate agents should confront each in their web content and digital marketing campaigns.
The ‘book has begun testing “highlighted posts,” which allow users to promote to promote their status updates to the top of their friends’ news feeds for a small fee. Will they catch on—and if so, will they turn Facebook into a marketing wasteland?
At the Placester Real Estate Marketing Academy, Seth Price offers insight on how you can use the principles of martial arts to humble yourself and increase customer satisfaction. Plus, Placester’s own Henry Behnke offers an impressive video demonstration.
Despite its relative size, LinkedIn offers digital marketers a better lead conversion rate and a warmer, more targeted audience than Facebook, and the addition of Slideshare will only make it more useful. Here’s why.
As the Communications Manager at Placester, it's my goal to cut through all the jargon and provide real estate professionals with useful insights, tools, and strategies to grow their businesses and connect with consumers online.